Cold calling, appointment setting and outsourced SDR guidance for B2B tech sales, revenue and marketing leaders.
A complete, fill-in sales playbook template for B2B teams. Covers company overview, ICP, sales process, discovery, demos, objection handling, competitive positioning, pricing, closing, handoff, tech stack, and KPIs.
Jamie Partridge
Founder & CEO
Learn the sales velocity formula (opportunities x deal value x win rate / sales cycle length), how to measure each lever, benchmarks by segment, sensitivity analysis, and actionable strategies to accelerate pipeline revenue.
Jamie Partridge
Founder & CEO
15+ proven cold calling scripts for B2B sales. Opening lines, objection responses, voicemail scripts, and gatekeeper navigation with real examples.
Jamie Partridge
Founder & CEO
The complete cold email strategy for B2B outbound. From ICP targeting and deliverability to sequences, personalisation, and measuring results.
Jamie Partridge
Founder & CEO
Battle-tested cold email templates for B2B outbound. Copy-paste templates for initial outreach, follow-ups, referrals, and break-up emails with real reply rate data.
Jamie Partridge
Founder & CEO
Demand generation and lead generation are not the same thing. Learn the real differences, why confusing them kills pipeline, and how to build a combined strategy that drives both awareness and conversions.
Jamie Partridge
Founder & CEO
The complete technical guide to cold email deliverability. SPF, DKIM, DMARC setup, domain warming, sending limits, and inbox placement strategies.
Jamie Partridge
Founder & CEO
The definitive comparison of in-house SDR teams vs outsourced SDR services. Full cost breakdown, performance data, and a decision framework to help you choose the right model for your business.
Jamie Partridge
Founder & CEO
Inbound vs outbound lead generation compared for B2B. Close rates, costs, timelines, and when to use each, plus how to combine both for maximum pipeline.
Jamie Partridge
Founder & CEO