Outsourced Sales Development for B2B Technology Companies
Australia’s specialist outsourced SDR agency. We run cold calling and appointment setting campaigns that book sales-ready meetings straight into your team’s calendar — from week 4. No offshore call centres. No six-month in-house ramp.
Why B2B tech teams come to us
Hiring an in-house SDR is a six-month bet you can’t afford to lose.
The market’s answer is worse — offshore call centres dialling 300 times a day, or global “SDR-as-a-service” shops putting a junior overseas rep on your account with a script they never read. Australian B2B tech buyers see through both in the first ten seconds of a call.
- 5-6 months
- Ramp time on an in-house SDR — recruit, onboard, train, first productive quarter.
- $150K+
- Fully-loaded annual cost per SDR — salary, super, tooling, recruitment, management overhead.
- 14 months
- Average SDR tenure. By the time they’re ramped, they’re interviewing elsewhere.
UpliftSales collapses all of that into a scoped monthly engagement with first meetings in weeks four to six — dedicated SDRs, quality-scored calls, and a campaign that compounds every week.
What’s included in every engagement
A full outsourced SDR programme. Nothing bolt-on.
One monthly fee covers the entire outbound function: people, data, technology, management and reporting. No add-ons, no setup fees, no “data credits” sold separately.
Dedicated senior account management
- Named account manager owning your programme (not a pool)
- Weekly or biweekly review call — recorded, agenda-driven, minuted
- Slack / email access to your account manager between calls
- Monthly programme review with founder Jamie Partridge
Comprehensive onboarding
- Two-week structured onboarding — ICP, offer, objections, buying committee
- Written campaign brief you sign off before a single call is made
- Product training with your team so SDRs speak like insiders
- Sample calls reviewed with you before going live at volume
Full data + pitch creation
- Target account list built to your ICP — firmographic + technographic filters
- Mobile-enriched, verified direct-dial numbers (not switchboards)
- Custom script + permission-based opener written for your product
- Objection framework and rebuttal tree tuned to your buyer
Dedicated SDRs, dialler + caller-ID stack
- Dedicated SDR working only on your account
- Local-presence numbers per state, spam-likely monitored daily
- Multi-channel cadence: phone-led, email + LinkedIn sequenced
- Every call recorded, scored against a quality rubric, coached weekly
Meetings, handed off cleanly
- Qualified meetings booked directly into your AE calendars
- Handoff notes: pain, budget signal, buying stage, next step
- CRM synced two-way (Salesforce, HubSpot, Pipedrive, Attio, Close)
- No-show follow-up + reschedule handled by us
Full reporting, no black boxes
- Live dashboard: dials, connect rate, conversation rate, meetings booked, meetings held
- Every call recording available for you to listen back
- Weekly written summary of what changed and why
- Monthly SQL-conversion and pipeline-contribution reporting
How the engagement runs
Signed proposal to first qualified meeting in 4-6 weeks.
A four-stage campaign model delivered end-to-end. You don’t manage anyone. You take the meetings.
- 01
Scope & ICP (week 1)
Structured 2-hour scoping session. We map your ideal customer profile, buyer titles, offer, competitive positioning and qualification criteria. Output is a written campaign brief you sign off before any list building starts.
- 02
Setup & script (weeks 2-3)
Target account list built and mobile-enriched. Dialler, local-presence numbers and warmed sending domains provisioned. Scripts + objection framework written, reviewed with you and finalised. Your dedicated SDR completes product training.
- 03
Launch & calibrate (week 4)
Calling begins at controlled volume. We listen to live calls, tune the opener, refine qualification and confirm the data is connecting. First qualified meetings typically land here — booked straight into your AE calendars.
- 04
Iterate weekly (ongoing)
Weekly review call. Every recorded call reviewed against a quality rubric. Script, target list, cadence and coaching adjusted on the numbers, not vibes. The campaign compounds — it does not just repeat.
How the options compare
In-house SDR vs offshore agency vs UpliftSales.
The honest trade-offs — what you get, what it costs, how fast it moves.
| In-house SDR | Offshore agency | UpliftSales | |
|---|---|---|---|
| Where the SDRs are based | You hire and manage | Overseas call centre | Australia |
| Time to first qualified meeting | 5-6 months | 2 weeks | 4-6 weeks |
| Year-one all-in cost (per SDR) | $150K-$200K AUD | Low headline, high hidden cost | Scoped monthly, no add-ons |
| Turnover / continuity | 14-month avg tenure | High, opaque | We replace at no cost |
| B2B technology specialisation | Depends on hire | None — generalist | 100% B2B tech only |
| Call recording + weekly coaching | You build the process | Rare | Standard |
| Data + list building included | You buy separately | Unverified switchboards | Mobile-enriched, verified |
| Reporting transparency | You build the dashboards | PDF summaries | Live dashboard + recordings |
Client results
Measurable pipeline for B2B tech companies.
Selected engagements from SDR campaigns run out of Sydney for cybersecurity, enterprise SaaS and field-service tech clients.
Versa Networks
Regional cold-calling programme with local-presence numbers and APAC-tuned talk tracks for a global secure-networking vendor.
Read case studyClarizen
Multi-channel outbound cadence for an enterprise project-portfolio-management vendor scaling into new segments.
Read case studyTotalMobile
Region-entry outbound programme for a UK field-service-management platform building ANZ presence from zero.
Read case study
"New business meetings are the heartbeat of any B2B SaaS Go-to-market (GTM) strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market and has contributed significantly to our pipeline, our understanding of our customers’ needs and our accelerated brand awareness across the region."
Engagement model
One monthly scope. Everything above included.
Every engagement is scoped to your ICP, sales-cycle length and coverage targets on the first call. Three-month minimum campaign. Rolling monthly after that. No setup fees, no data credits sold separately.
Dedicated SDR programme
Scoped to your business
Priced per dedicated SDR. Multi-SDR pods and enterprise scopes priced on the scoping call.
- 1 dedicated SDR
- Senior account manager (weekly calls)
- Full data + list building
- Dialler + caller-ID stack
- Custom scripts + objection framework
- Weekly call reviews + coaching
- Multi-channel cadences (phone + email + LinkedIn)
- CRM integration (two-way)
- Live reporting dashboard
- Call recordings on demand
- No-show follow-up
- Founder-led onboarding
Response within one business day. Jamie personally reads every enquiry.
Resources
Free guides and calculators for B2B tech sales teams.
Deep-dive playbooks on outbound and pipeline, and calculators for sizing SDR capacity, cost per meeting and campaign ROI before you scope an engagement.
Flagship guides
The SDR Playbook
The complete tactical playbook for running a modern SDR team end-to-end.
In-house SDR vs Outsourced SDR
Full cost, time and risk comparison — with a fully-loaded model.
Cold Calling Tips 2026
What actually works on the phone in 2026 — openers, cadences, coaching.
Best SDR Agencies
A comparison of leading outsourced SDR agencies in the market.
Founder-led
Every first call is with Jamie.
UpliftSales is deliberately small. Every prospective client speaks with founder Jamie Partridge on the first strategy call. Every engagement is scoped and briefed at a senior level — not handed to a junior account manager.
Meet the founder
Jamie Partridge
Founder, UpliftSales
Every UpliftSales campaign starts with a personal strategy call with Jamie. He has spent 10+ years building and running outbound SDR functions for B2B technology companies — across SaaS, cybersecurity, AI and fintech, from pre-seed startups to public-listed. You scope your campaign directly with the founder, not an account manager who hands it off.
FAQ
What Australian B2B tech teams ask before starting.
- What exactly do I get for the monthly fee?
- Everything in the “What’s included” section above — a dedicated senior account manager, a dedicated SDR working only on your account, full data + list building, dialler + caller-ID stack, custom scripts, weekly call reviews, CRM integration, and live reporting. No setup fees, no add-ons. The monthly price is the total.
- How is this different from an offshore appointment setter?
- Three things. Every campaign dials during Australian business hours — no overseas call centres. Every call is recorded, scored and iterated on weekly — we do not run a volume game. And we specialise exclusively in B2B technology, so the scripts, qualification and objection handling are tuned to how technical buyers actually make decisions.
- How much does it cost?
- Every engagement is priced on scope. The first strategy call surfaces the inputs we need — ICP tightness, sales-cycle length, target coverage, whether you need one dedicated SDR or a multi-SDR pod — and we come back with a fixed monthly figure. One monthly fee covers everything above: SDR, dialler + caller-ID stack, target list building, script development, weekly reviews and reporting. No setup fees, no data credits sold separately. In year one, most clients spend materially less than the fully-loaded cost of an in-house SDR (salary, super, benefits, tooling, six-month ramp).
- How many meetings should I expect?
- Most clients see 8-15 qualified meetings per dedicated SDR per month within 90 days, depending on ICP tightness, offer strength and data quality. First qualified meetings typically land weeks 4-6. The metric we report against is meetings-held (a booked meeting that actually shows up), not vanity booking counts.
- What is the minimum commitment?
- Three months minimum. After that, engagements run rolling monthly. Most clients stay 12-24 months once the campaign is producing steady meeting flow. Cancel anytime after the initial three-month campaign with 30 days written notice.
- How does onboarding work?
- Two-week structured onboarding. Week one: scoping session on ICP, offer, competitive positioning and qualification criteria — we output a written campaign brief you sign off. Week two: SDR product training with your team, target list built, scripts written, dialler provisioned. Week three-four: calling launches at controlled volume with live-call listening.
- Who provides the contact data?
- We do. Target account list built to your ICP using firmographic and technographic filters, then mobile-enriched with verified direct-dial numbers (not generic switchboards — data quality decides everything on the phone). You never have to buy a data subscription or provide a list.
- Do you work with companies outside Australia?
- We work primarily with B2B technology companies targeting the Australian market — Australian-headquartered vendors and overseas vendors expanding ANZ coverage. If your target buyer is entirely outside Australia we may not be the best fit, and we will say so on the first call rather than take an engagement we can’t deliver on.
Ready to fill your AE calendars?
Book a 20-minute strategy call. We’ll scope your ICP, look at your current pipeline motion, and tell you honestly whether an outsourced SDR campaign will move the needle. If it won’t, we’ll say so.