Transforming Go To Market results

Frequently Asked Questions

What are these UpliftSales case studies about?

This page brings together the outsourced SDR case studies UpliftSales has published — each one showing how a specific B2B technology company partnered with our Australian SDR team to build pipeline, book qualified meetings, and accelerate growth in their target market. Every case study includes the client's industry, the challenge they came to us with, the shape of the calling campaign we ran, the results they saw, and a direct testimonial from someone in the client's leadership team. The studies cover a range of B2B tech categories — SaaS, cybersecurity, networking, healthtech, delivery and logistics, project management, and more — across different regional contexts (ANZ, APAC, EMEA).

What kind of results do UpliftSales campaigns deliver?

Across the published case studies, campaigns typically produce measurable pipeline growth inside the first few months — commonly quoted numbers include 300–400% pipeline lift, 150–300+ qualified meetings booked, and 80%+ coverage of target market segments. More important than any single metric is that clients see traction fast: first qualified meetings usually land within 2–3 weeks of launch. That speed comes from being on the phones from week one rather than warming up email or LinkedIn sequences. Every case study on this page includes the client's own testimonial explaining what the outcome meant for them.

What industries does UpliftSales work with?

UpliftSales focuses on B2B technology — the case studies on this page span SaaS, cybersecurity, networking software (SD-WAN, SASE), AI and technology advisory, healthtech, managed service providers (MSPs), delivery and logistics tech, field service management, and project management SaaS. What ties these industries together is buyer profile: clear enterprise decision-makers (heads of ops, IT, security, product), considered purchase cycles, and buyers who respond much better to a well-briefed phone conversation than to another cold email. If your product sells into a similar profile of B2B tech buyer, the same calling engine used across these case studies will typically work for you.

How long do UpliftSales campaigns usually take to show results?

First qualified meetings typically land within 2–3 weeks of a campaign going live, and pipeline compounds from there through the first quarter. This is much faster than email or LinkedIn sequences because outbound calling gives you real conversations from day one — every dial is either a meeting, a live objection to learn from, or a data point on messaging. Versa Networks saw meetings within their first week; Totalmobile saw pipeline momentum within the first quarter. Every case study on this page includes the specific timeline for that engagement, so you can compare against a client whose profile looks similar to yours.

What channels do UpliftSales campaigns use?

Almost 100% outbound calling. UpliftSales campaigns are calling-led — professional Australian SDRs on the phones during business hours, dialing your ICP directly, with every call recorded, reviewed, and coached weekly. We do not run cold email or LinkedIn outreach as primary channels because they produce slower feedback, lower reply quality, and less useful data than the phone does. The case studies on this page consistently reflect this: whenever a client programme is described, it is a cold calling campaign, and the results — meetings, pipeline, brand awareness — are outputs of putting real conversations in front of real decision-makers.

Are the results in these case studies typical or exceptional?

The numbers in these case studies are representative of what a well-scoped calling engagement produces when the ICP is clear, the target list is tight, and the SDRs are coached weekly — not one-off outliers. Every client featured is a real company with a named leader providing an on-record testimonial. That said, results always depend on the specifics of your product, ICP, and market — a case study is a signal of what is achievable when the fundamentals line up, not a guarantee. During onboarding we build a realistic forecast based on your ICP size and market conditions rather than promising a headline stat.

How do I find a case study similar to my industry or situation?

Every case study on this page tags an industry and includes the client category (SaaS, cybersecurity, networking, healthtech, delivery, project management, etc.), the region the campaign targeted (ANZ, APAC, EMEA), and the challenge the client came to us with. Skim the grid above for the industry closest to yours; if nothing is a direct match, look for shape-of-buyer similarity — a networking software vendor targeting enterprise IT will find useful lessons in Versa Networks; a field-ops SaaS company will find them in Totalmobile. If you want a case study specific to your niche, get in touch and we can share what we have not yet published.

How does UpliftSales measure success in a case study?

Success is measured by the metrics the client actually cared about at the start of the engagement, not by whatever number looks best in hindsight. That usually means: qualified meetings booked with target-buyer profile decision-makers, pipeline generated from those meetings, coverage of the intended target market, and speed to first meeting. Where the client tracks it, we also report on opportunity progression and closed-won revenue attributable to the calling programme. Every case study on this page shows the specific metrics that mattered to that client — the numbers change per case, but the discipline of measuring what the client asked for does not.