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13 Free Tools for B2B Sales Teams
Calculators, generators, and analysers for sales, SDR and outbound teams. No signup required.
How to use these tools
Plan an SDR or cold calling programme before you spend a dollar
These calculators are built for B2B technology sales leaders, founders and revenue operators who need to decide how much outbound capacity they need, what a qualified meeting should cost, and whether to hire SDRs in-house or work with an outsourced SDR team. They use the same inputs we use when scoping a programme for a client, so the outputs are a realistic starting point for a board paper or a hiring plan.
Use them in order. Each step feeds the next, and running all three takes about ten minutes.
- 1
Size your capacity
Start with the SDR Capacity Planner to turn a pipeline target into the number of SDRs you need, then check the daily dials and connects behind it with the Outbound Activity Calculator. - 2
Work out your cost per meeting
Put that headcount into the Cost per Meeting Calculator to compare an in-house SDR (salary, ramp, tools, management time) against outsourced cold calling or appointment setting. - 3
Test the return
Finish with the SDR ROI Calculator to see payback and pipeline return for each option, and use the CAC calculator if you need to compare outbound with other channels.
4 tools
Cold Calling & Pipeline
Outbound Activity Calculator
Work backward from revenue to daily dials, connects and conversations.
SDR Capacity Planner
Model how many SDRs you need to hit pipeline targets.
Pipeline Velocity Calculator
See how more SDR-booked meetings speed up revenue.
Sales Quota Calculator
Set SDR meeting quotas adjusted for ramp and attrition.
6 tools
SDR Economics
SDR ROI Calculator
Compare in-house vs outsourced SDR costs and ROI.
Cost per Meeting Calculator
Cost per qualified meeting: in-house SDR vs outsourced cold calling.
CAC Calculator
Calculate the acquisition cost of an outbound SDR programme and LTV:CAC.
OTE Calculator
Calculate on-target earnings with base/variable splits.
Sales Commission Calculator
Model flat, tiered, and accelerator commission structures.
Sales Comp Plan Builder
Design compensation plans with visual pay curves.
3 tools
Targeting & Call Prep
Need more than tools?
We run outsourced sales development campaigns for B2B technology companies in Australia, cold calling and appointment setting that books qualified meetings into your calendar.