Outsourced sales development services

Six services, all built around phone-led outbound sales development for B2B technology companies in Australia: B2B Lead Generation, Appointment Setting, Cold Calling, Outsourced SDR, Fractional SDR and SDR Agency. In practice these are six ways in to the same underlying campaign, real Trained SDRs dialling your target account list, qualifying prospects and booking demos into your calendar.

It depends on how you think about the problem. Choose B2B Lead Generation if you want sales-qualified leads rather than MQLs. Choose Appointment Setting if you think in terms of meetings booked. Choose Cold Calling if you think in terms of phone activity into the Australian market. Choose Outsourced SDR if you want a full SDR function without hiring in-house. Choose Fractional SDR if you want part-time phone SDR capacity before committing to a dedicated SDR. Choose SDR Agency if you think in terms of a specialist agency partner rather than a headcount. On the first call we will steer you to the framing that fits your business.

Every engagement is priced on scope. On the first strategy call we take your ICP, sales-cycle length and coverage target and come back with a fixed monthly figure. One monthly fee covers the SDR, dialler + caller-ID stack, target list building, script development, weekly reviews and reporting, no setup fees, no data credits sold separately. Most clients spend materially less than the fully-loaded cost of an in-house SDR in year one.

Most campaigns run on a rolling monthly basis after an initial three-month commitment. Set-up takes up to two weeks. First qualified meetings typically land in weeks two to three. From week four onwards the campaign settles into a steady weekly cadence. Clients typically stay 12-24 months.

No. We work exclusively with B2B SaaS, cybersecurity, AI, fintech, healthcare tech, HR tech, MSPs, developer tools and enterprise software companies. Our scripts, qualification frameworks and buyer knowledge are tuned to how technical buyers respond to outbound, they do not translate to consumer, e-commerce or non-tech B2B.

That is the standard model. Our SDRs feed qualified meetings straight into your AEs’ calendars. We handle top-of-funnel activity end-to-end, target list, cold calling, qualification, booking, so your AEs focus on running the meetings and closing the deals.