Cold calling, appointment setting and outsourced SDR guidance for B2B tech sales, revenue and marketing leaders.
A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for today's B2B buying environment.
Jamie Partridge
Founder & CEO
A complete battle card template with 9 essential sections. Learn how to build, distribute, and maintain competitive battle cards that help your sales team win more deals.
Jamie Partridge
Founder & CEO
A complete discovery call framework with a 30-minute structure, 30+ discovery questions organised by BANT, MEDDIC, and SPICED, talk track examples, qualification criteria, and common mistakes to avoid.
Jamie Partridge
Founder & CEO
LinkedIn Ads deliver 18-25% InMail response rates but cold email scales better at a fraction of the cost. Here is how to choose the right channel for your B2B pipeline.
Jamie Partridge
Founder & CEO
A complete guide to the MEDDIC sales methodology for B2B teams. Covers every letter in depth — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion — plus the MEDDPICC extension, comparison with BANT and SPICED, and how to implement across your organisation.
Jamie Partridge
Founder & CEO
MQLs and SQLs are the backbone of B2B lead qualification, yet most companies get the definitions, criteria, and handoff process wrong. Learn how to define, score, and convert MQLs to SQLs with real benchmarks and a proven framework.
Jamie Partridge
Founder & CEO
25 real B2B sales objections organised by category with proven response scripts, follow-up strategies, and two frameworks for handling any objection you encounter.
Jamie Partridge
Founder & CEO
The complete 30-60-90 day sales onboarding plan for B2B reps. Structured frameworks for product knowledge, guided selling, full quota ramp, checklists, common mistakes, and measuring onboarding success.
Jamie Partridge
Founder & CEO
A complete, fill-in sales playbook template for B2B teams. Covers company overview, ICP, sales process, discovery, demos, objection handling, competitive positioning, pricing, closing, handoff, tech stack, and KPIs.
Jamie Partridge
Founder & CEO