About UpliftSales
Australia's specialist outsourced SDR agency for B2B technology
UpliftSales is an outsourced sales development agency founded in Sydney by Jamie Partridge. We run cold calling and appointment setting campaigns that book qualified sales meetings straight into the calendars of B2B tech sales, revenue and marketing leaders across Australia.
Our story
Why UpliftSales exists
Every B2B technology sales team in Australia hits the same problem eventually: the product is good, the ICP is real, but the outbound function does not exist yet — and building it in-house is a six-month exercise in sourcing an SDR, ramping them, managing the tech stack, writing the scripts, and hoping the first meetings arrive before the cash runway pressure catches up.
The alternative most founders find on the market is worse. Offshore call centres that dial 300 times a day and book "meetings" that no AE would take. Global SDR-as-a-service shops that put a junior overseas rep on your account with a script they never read. Local agencies that charge for activity and hope volume covers the quality gap.
UpliftSales was built on the opposite thesis: calling the Australian B2B tech market, in Australian business hours, with recorded calls, weekly reviews, and demo-ready qualification that means a booked meeting is one your AE actually wants. Narrow focus (B2B technology only), tight quality bar, and a campaign that improves week over week — not a dialling floor optimising for connect rate.
From a Sydney HQ, we work with B2B tech sales, revenue and marketing leaders — founders, CROs, VPs of sales, heads of growth — who need real meetings booked into their calendars without the in-house SDR hire, ramp and management overhead.
What we do
One outsourced SDR function, four ways in
We run the outbound sales development function for B2B technology companies as an outsourced service. In practice, that means a dedicated SDR (or team of SDRs) working your target account list, making real phone calls into your ICP, qualifying prospects against your criteria, and booking sales-ready meetings straight into your team's calendar.
Depending on how you think about the problem, we position the same underlying service four ways: Appointment Setting if you think in terms of meetings booked; Cold Calling if you think in terms of phone activity into the Australian market; Outsourced SDR if you want a full SDR function without hiring in-house; and SDR Agency if you think in terms of a specialist agency partner rather than a headcount.
Every campaign is set up in two to four weeks, produces first qualified meetings in weeks four to six, and settles into a weekly-review cadence where the script, target list and objection handling improve every week.
Who we work with
B2B technology companies in Australia
UpliftSales works exclusively with B2B technology companies. Within that focus, clients span the verticals where technical buyers dominate the decision — from seed-stage SaaS founders through to enterprise vendors expanding ANZ coverage.
B2B SaaS
Horizontal and vertical SaaS, from PLG to enterprise sales-led.
Cybersecurity
SASE, XDR, identity, cloud security, GRC and MSSPs.
Artificial Intelligence
AI-native products, applied ML and AI platforms selling into technical buyers.
Fintech
Payments, banking infrastructure, embedded finance and compliance tech.
Healthcare Tech
Clinical SaaS, digital health, life sciences software and healthtech platforms.
HR Tech
Talent, workforce, HRIS, learning and workplace experience platforms.
MSPs & Managed Services
Managed service providers selling technology outcomes to SMB and mid-market.
Enterprise Software
Established vendors expanding ANZ coverage or launching new products.
Developer Tools & Infra
DevTools, data platforms, observability and cloud infrastructure.
How we operate
What we believe
UpliftSales exists to help B2B technology companies book qualified sales meetings without the in-house SDR hire. These principles shape every campaign.
Australian business hours, Australian buyers
Every dial made during Australian business hours. Australian buyers respond to clear Australian business-hours coverage.
B2B tech specialisation
We only work with B2B technology companies. Narrow focus, deeper institutional knowledge of technical buyers.
Quality over volume
Every call is recorded, scored and iterated. We are not running a spray-and-pray high-volume dialling operation.
Demo-ready meetings
A booked meeting only counts if your AE would take it. We qualify hard before anything hits the calendar.
Weekly review cadence
Every week we review calls, tune the script, refine the target list and ship the improvement. The campaign learns.
Honest scoping
If your ICP is too broad, product too early or market too thin, we will say so on the first call. Better than a wasted engagement.
Founder
About Jamie Partridge
UpliftSales is led by founder Jamie Partridge, a B2B technology sales operator based in Sydney. Jamie personally runs the first strategy call with every prospective client and stays involved through campaign scoping and setup.
Jamie Partridge
Founder, UpliftSales
Sydney, NSW, Australia
Jamie Partridge is the Founder of UpliftSales, an outsourced sales development agency for B2B technology companies in Australia. UpliftSales runs cold calling and appointment setting campaigns that book qualified sales meetings straight into founder and sales-team calendars — without the six-month in-house SDR ramp.
With extensive experience in B2B technology sales, Jamie has built and led sales development functions for B2B technology companies ranging from early-stage startups to enterprise organisations across SaaS, cybersecurity, AI, fintech, healthtech and software.
Jamie writes regularly about outbound sales, SDR operations, cold calling, appointment setting and how B2B technology companies can build repeatable pipeline without burning cash on ad spend or offshore call centres.
Based in Sydney, Australia, Jamie works with B2B technology companies targeting the Australian market.
Featured work
Selected B2B technology engagements
A selection of B2B technology clients UpliftSales has partnered with. Read the full case studies for campaign scope and results.
Versa Networks
Outbound campaign for a global secure networking vendor targeting the APAC market.
TotalMobile
ANZ pipeline programme for a field service management platform.
Clarizen
Sales development and outbound campaigns for an enterprise project portfolio management vendor.
FAQ
Frequently asked questions about UpliftSales
- What is UpliftSales?
- UpliftSales is an outsourced sales development agency for B2B technology companies in Australia. We run cold calling and appointment setting campaigns that book qualified sales meetings straight into your team’s calendar — without you having to hire, ramp and manage an in-house SDR function. Our focus is narrow on purpose: real phone conversations with the Australian B2B tech buyer, meetings your account executives actually want to take, and pipeline you can measure in weeks rather than quarters.
- Who founded UpliftSales?
- UpliftSales was founded by Jamie Partridge, a B2B technology sales operator based in Sydney, Australia. Jamie has spent his career building and running outbound sales development functions for B2B technology companies across SaaS, cybersecurity, AI, fintech and enterprise software. He founded UpliftSales because too many technology founders were being sold offshore call-centre volume or six-month "SDR-as-a-service" retainers that never produced a real meeting. You can read more about Jamie’s background on the Jamie Partridge author page.
- Where is UpliftSales based?
- UpliftSales is headquartered in Sydney, New South Wales, Australia. Every campaign runs during Australian business hours, targeting the Australian B2B tech market. We do not use offshore call centres or overseas dialling teams. That constraint is a feature, not a limitation: Australian buyers respond to clear Australian business-hours coverage, and the quality of a demo-ready meeting depends far more on who is making the call than on how many calls per hour they can dial.
- What industries does UpliftSales work with?
- UpliftSales works exclusively with B2B technology companies. The core verticals are B2B SaaS, cybersecurity, artificial intelligence, fintech, healthcare technology, HR technology, MSPs, developer tools and enterprise software. This narrow focus is intentional — B2B tech buyers behave differently from SMB, consumer or traditional enterprise buyers, and the cold calling and appointment setting scripts that work for a data platform selling into CTOs bear no resemblance to what works for a payroll product selling to HR. By staying inside B2B technology, we build institutional knowledge of how technical buyers respond to outbound and reuse it across every client.
- How is UpliftSales different from a typical SDR agency or offshore appointment setter?
- Three things. First, every call is made during Australian business hours into the Australian B2B tech market — no offshore call centres, no overseas dialling floors. Second, every call is recorded, scored and iterated on weekly — we are not running a volume game where 1,000 poor calls a day is the KPI. Third, we specialise exclusively in B2B technology, which means the scripts, objection handling and qualification frameworks are already tuned to how technical buyers actually make decisions. You get sales-ready meetings your AEs want to take, not a spreadsheet of "showed interest" leads.
- What services does UpliftSales offer?
- Four services, all built around outbound sales development for B2B technology companies: Appointment Setting, Cold Calling, Outsourced SDR and SDR Agency. In practice these are four ways in to the same underlying campaign — trained SDRs dialling your target account list, qualifying prospects and booking sales-ready meetings into your calendar. Which service is right depends on how your team thinks about the problem: some want appointments, some want the phone activity, some want a full outsourced function.
- Does UpliftSales work with startups or only later-stage companies?
- Both. We work with early-stage B2B tech companies that have proven the product but don't yet have a repeatable outbound motion, and with growth-stage and enterprise B2B tech vendors that want to expand outbound coverage without a three-to-six-month in-house SDR hire and ramp. What matters is that the product is ready for a real go-to-market motion, the ICP is at least loosely defined, and someone on your side — founder, CEO, CRO, VP of sales, head of growth or marketing leader — will sit on the weekly review to sharpen the campaign.
- How quickly can a campaign start producing meetings?
- Typical timeline: campaign scoped and set up within two to four weeks, first qualified meetings booked in weeks four to six, steady weekly cadence from week six onwards. Compared with the six-month ramp of hiring an in-house SDR — sourcing, interviewing, onboarding, training, ramp period, first productive quarter — a campaign with UpliftSales is producing measurable pipeline in the same window an in-house SDR would still be learning your product.
- Who should hire UpliftSales?
- B2B technology sales, revenue and marketing leaders in Australia who need booked meetings with qualified accounts and don't want the overhead of hiring, ramping and managing an in-house SDR function. Typical buyers include CEOs and founders scaling past founder-led sales, CROs and VPs of sales inheriting under-performing SDR teams, heads of growth needing consistent top-of-funnel activity, AE teams that need appointments handed to them, and marketing leaders using outbound as a pipeline lever alongside inbound. UpliftSales is a poor fit for teams looking for cheap high-volume dialling, non-tech B2B, or an offshore call-centre model.
- How do I contact UpliftSales?
- The fastest way to reach us is to book a strategy call. On the call we will scope your ICP, look at your current pipeline, and tell you honestly whether an outsourced SDR campaign will move the needle for you. If we’re not the right fit — wrong stage, wrong market, wrong problem — we will say so. Expect a response within one business day.
Ready to start booking more meetings?
Book a 20-minute strategy call. We'll scope your ICP, show you how our campaigns work, and tell you honestly whether we're the right fit.