Australia's specialist outsourced SDR agency for B2B technology

UpliftSales is an outsourced sales development agency for B2B technology companies in Australia. We run cold calling and appointment setting campaigns that book qualified sales meetings straight into your team’s calendar, without you having to hire, ramp and manage an in-house SDR function. Our focus is narrow on purpose: real phone conversations with the Australian B2B tech buyer, meetings your account executives actually want to take, and pipeline you can measure in weeks rather than quarters.

UpliftSales was founded by Jamie Partridge, a B2B technology sales operator based in Sydney, Australia. Jamie has spent his career building and running outbound sales development functions for B2B technology companies across SaaS, cybersecurity, AI, fintech and enterprise software. He founded UpliftSales because too many technology founders were being sold offshore call-centre volume or six-month "SDR-as-a-service" retainers that never produced a real meeting. You can read more about Jamie’s background on the Jamie Partridge author page.

UpliftSales is headquartered in Sydney, New South Wales, Australia. Every campaign runs during Australian business hours, targeting the Australian B2B tech market. We do not use offshore call centres or overseas dialling teams. That constraint is a feature, not a limitation: Australian buyers respond to clear Australian business-hours coverage, and the quality of a demo-ready meeting depends far more on who is making the call than on how many calls per hour they can dial.

UpliftSales works exclusively with B2B technology companies. The core verticals are B2B SaaS, cybersecurity, artificial intelligence, fintech, healthcare technology, HR technology, MSPs, developer tools and enterprise software. This narrow focus is intentional, B2B tech buyers behave differently from SMB, consumer or traditional enterprise buyers, and the cold calling and appointment setting scripts that work for a data platform selling into CTOs bear no resemblance to what works for a payroll product selling to HR. By staying inside B2B technology, we build institutional knowledge of how technical buyers respond to outbound and reuse it across every client.

Three things. First, every call is made during Australian business hours into the Australian B2B tech market, no offshore call centres, no overseas dialling floors. Second, call quality is scored and iterated on weekly, we are not running a volume game where 1,000 poor calls a day is the KPI. Third, we specialise exclusively in B2B technology, which means the scripts, objection handling and qualification frameworks are already tuned to how technical buyers actually make decisions. You get sales-ready meetings your AEs want to take, not a spreadsheet of "showed interest" leads.

Four services, all built around outbound sales development for B2B technology companies: Appointment Setting, Cold Calling, Outsourced SDR and SDR Agency. In practice these are four ways in to the same underlying campaign, trained SDRs dialling your target account list, qualifying prospects and booking sales-ready meetings into your calendar. Which service is right depends on how your team thinks about the problem: some want appointments, some want the phone activity, some want a full outsourced function.

Both. We work with early-stage B2B tech companies that have proven the product but don't yet have a repeatable outbound motion, and with growth-stage and enterprise B2B tech vendors that want to expand outbound coverage without a three-to-six-month in-house SDR hire and ramp. What matters is that the product is ready for a real go-to-market motion, the ICP is at least loosely defined, and someone on your side, founder, CEO, CRO, VP of sales, head of growth or marketing leader, will sit on the weekly review to sharpen the campaign.

Typical timeline: campaign scoped and set up within two weeks, first qualified meetings booked in weeks two to three, steady weekly cadence from week four onwards. Compared with the six-month ramp of hiring an in-house SDR, sourcing, interviewing, onboarding, training, ramp period, first productive quarter, a campaign with UpliftSales is producing measurable pipeline in the same window an in-house SDR would still be learning your product.

B2B technology sales, revenue and marketing leaders in Australia who need booked meetings with qualified accounts and don't want the overhead of hiring, ramping and managing an in-house SDR function. Typical buyers include CEOs and founders scaling past founder-led sales, CROs and VPs of sales inheriting under-performing SDR teams, heads of growth needing consistent top-of-funnel activity, AE teams that need appointments handed to them, and marketing leaders using outbound as a pipeline lever alongside inbound. UpliftSales is a poor fit for teams looking for cheap high-volume dialling, non-tech B2B, or an offshore call-centre model.

The fastest way to reach us is to book a strategy call. On the call we will scope your ICP, look at your current pipeline, and tell you honestly whether an outsourced SDR campaign will move the needle for you. If we’re not the right fit, wrong stage, wrong market, wrong problem, we will say so. Expect a response within one business day.