Australian SDRs for B2B techSee client results

Fractional SDR · Australia

Fractional SDR Services for B2B Technology Companies in Australia

Part-time, phone-based SDR capacity for B2B tech companies that are not ready for a full dedicated SDR. An Australian-based SDR calls decision makers at your target accounts for an agreed share of the week, qualifies them against your criteria and books meetings into your AE’s calendar. Part of our outbound services.

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Trusted by leading technology companies:

Versa NetworksTotal MobileRapid7BonterraCDMComtracMODLRRadaroClarizenVersa NetworksTotal MobileRapid7BonterraCDMComtracMODLRRadaroClarizenVersa NetworksTotal MobileRapid7BonterraCDMComtracMODLRRadaroClarizen
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What clients say

“To anyone willing to grow their pipeline, I would 100% recommend UpliftSales. They have been very responsive, flexible and great at adapting to our needs. The onboarding was smooth and we saw results within just one week.”
Maeva Bortolaso

Maeva Bortolaso

Manager of Business Development EMEA & APAC, Versa Networks

“UpliftSales have helped us close deals with some of ANZ’s largest enterprises. We see them as a longterm strategic partner for our business growth and market expansion.”
Matthew Bruggen

Matthew Bruggen

GM & VP Sales APAC, Clarizen

“New business meetings are the heartbeat of any B2B SaaS go-to-market strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market.”
Andrew Wiltshire

Andrew Wiltshire

Regional Director, Total Mobile

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The problem

Too early for a full SDR, too late to keep calling yourself

Most B2B tech companies hit the same point. The founder or first AE has been doing outbound between everything else, and it shows: calls happen in bursts, accounts go cold and pipeline depends on who had a free afternoon.

A full-time SDR feels like the answer, but it is a big commitment when you have not yet proven that outbound works for your ICP, or when one AE could not take a full SDR’s volume of meetings anyway. Hiring in-house adds recruitment, ramp and management on top.

A fractional SDR sits in between: consistent, professional phone outbound for part of the week, with the option to scale to a dedicated outsourced SDR once the numbers justify it.

Fractional SDR weekIllustrative
Mon
Calling block · new accounts
Tue
Calling block · follow-up attempts
Wed
Your other priorities
Thu
Calling block · decision makers
Fri
Weekly review with your team
Phone onlyAustralian-based SDRSynced to CRMScale to dedicated

Illustrative only. Your hours and blocks are set on the scoping call.

Who it’s for

Who a fractional SDR is right for

Fractional works best when you need consistent outbound but a full-time SDR would be more capacity than your team can use.

Founder-led sales teams testing outbound

You have early customers and a sense of who buys, but nobody is calling the market consistently. A fractional SDR proves whether phone outbound works for your ICP before you hire anyone.

One AE who needs a fuller calendar

A single AE can only run so many first meetings a week. If a full-time SDR would book more meetings than your AE can take, part-time capacity is the better match.

A new segment, vertical or region

You want to test a new buyer persona, an adjacent vertical or a move into the Australian market without moving your core team off what already works.

A gap between hires

Your SDR has resigned, or a hire is months away. Fractional capacity keeps calls going into your accounts so pipeline does not stall while you recruit.

Fractional is probably not right if

  • You need full coverage of a large account list now
  • Your playbook is proven and the constraint is volume
  • You want email or LinkedIn sequences (we are phone only)
  • Your target buyers are entirely outside Australia

Hours and capacity

How fractional SDR hours and capacity work

Part-time does not mean part-attention. Your hours are agreed up front, run as protected calling blocks and follow the same process as a dedicated SDR.

A defined share of an SDR’s week

You get an agreed block of calling time each week from an Australian-based SDR, not a pool of anonymous dialers. The number of hours is set on the scoping call against your list size and meeting goal.

Protected calling blocks

Your hours run as set blocks when your buyers are most likely to pick up, so your accounts get focused attention rather than leftover time between other work.

The same process as a dedicated SDR

ICP and list build, scripts written for your product, qualification criteria you sign off, CRM sync and a weekly review. Fewer hours does not mean a lighter process.

Room to scale

When the calls show the market responds, hours can increase, and the engagement can move to a dedicated SDR without rebuilding the list, the scripts or the learning.

How it works

How a fractional SDR engagement runs

Five stages, run by us. You sign off the brief and the qualification bar; your AEs take the meetings. The calls are made by the same team that runs our cold calling programmes.

Hours, scope and terms are agreed on the scoping call.

  1. 1

    Scoping call

    We look at your ICP, deal size, AE capacity and target accounts, then agree the weekly hours, the qualification bar and what a good first quarter looks like. Hours, scope and terms are all set here.
  2. 2

    List and script build

    We build a target account list to your ICP with verified direct dials, write openers and talk tracks for your product and review them with you before any calls are made.
  3. 3

    Calling in protected blocks

    Your SDR works the list in the agreed blocks, with repeated, well-timed attempts to each decision maker. Every call outcome is logged against the prospect in your CRM.
  4. 4

    Qualified meetings handed over

    Qualified conversations are booked into your AE’s calendar with handoff notes. First qualified meetings usually land in weeks 2-3.
  5. 5

    Weekly review and the scale decision

    Each week we review calls, outcomes and AE feedback, and tune the list and message. Once the numbers are clear, we decide together whether to hold, add hours or move to a dedicated SDR.

How the options compare

Fractional SDR vs dedicated outsourced SDR vs in-house

The honest trade-offs. For the full cost and ramp comparison, read managed SDR vs fractional SDR vs in-house.
CriteriaFractional SDRDedicated outsourced SDRIn-house SDR
What you getPart-time SDR capacity, scoped hours each weekA full-time SDR dedicated to your accountYour own employee
Who does the callingAustralian-based SDR (Uplift Sales)Australian-based SDR (Uplift Sales)Your hire
Calling volumeMatched to your list and AE capacityFull coverage of a larger account listFull-time, once ramped
Time to first qualified meetingsUsually weeks 2-3Usually weeks 2-3Months: recruit, onboard, ramp
Management, tools and dataIncludedIncludedYours to buy and run
Recruitment and attrition riskOursOursYours
Best suited toTesting outbound, one AE, a new segment or a hiring gapA proven playbook that needs more coverageMature teams with SDR management in place

Comparing providers? Our guide to the best fractional SDR services covers the wider market, and our outsourced SDR services page explains the dedicated model.

Scaling up

When to move from fractional to a dedicated SDR

Fractional is designed to be a starting point, not a ceiling. These four signals usually mean it is time to add hours or move to a dedicated SDR.

The playbook is proven

Calls are consistently turning into qualified meetings with your ICP, and those meetings are turning into opportunities. You know why it works, not just that it does.

The list outgrows the hours

There are more good accounts than the fractional hours can work properly. Accounts are waiting weeks for a second attempt, so coverage, not message, is the constraint.

Your AEs can take more meetings

You have hired another AE, or your current AE has spare first-meeting capacity. Part-time calling is now leaving their calendar under-used.

The cost per meeting holds up

Model the cost per qualified meeting at dedicated volume before you commit. Our SDR ROI calculator compares the options side by side.

Moving up keeps the same list, scripts and call history, so nothing is rebuilt. See how dedicated outsourced SDR engagements are priced.

Client results

Pipeline from phone-led outbound

Selected programmes for B2B technology clients, run by the same team and process.
View all case studies

Strategy platform

First meetings in week one

Gravity One

Phone-led outbound for a strategy platform, with first qualified APAC meetings booked inside the first week.

Read case study

Field Service SaaS

300% ANZ pipeline growth

TotalMobile

Region-entry outbound programme for a UK field-service-management platform building ANZ presence from zero.

Read case study

AI advisory

250% AI consulting lead growth

ProjectAI

Calling-led outbound to enterprise leaders weighing up AI adoption.

Read case study

Investigation software

220% pipeline growth

Comtrac

Outbound into a regulated compliance-tech vertical, reaching 160+ enterprise prospects.

Read case study

Pricing

Engagement model

Fractional engagements are scoped on the first call: weekly hours, target list, qualification bar and terms. Judge it on cost per qualified meeting, not the monthly figure alone.
Fractional SDR

Scoped to your hours

One monthly scope covering everything below.

  • Australian-based SDR for an agreed share of the week
  • Target account list built to your ICP, with verified direct dials
  • Qualification criteria agreed in writing
  • Scripts and talk tracks written for your product
  • Dialler, caller ID and local-presence numbers
  • Handoff into your CRM and AE calendars
  • Weekly review and reporting
  • A clear path to a dedicated SDR
Contact us

Meet the founder

Jamie Partridge, Founder of UpliftSales

Jamie Partridge

Founder, UpliftSales

Every UpliftSales campaign starts with a personal strategy call with Jamie. He has spent 10+ years building and running outbound SDR functions for B2B technology companies, across SaaS, cybersecurity, AI and fintech, from pre-seed startups to public-listed. You scope your campaign directly with the founder, not an account manager who hands it off.

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FAQ

Fractional SDR FAQs

What Australian B2B tech teams ask before starting with a fractional SDR.

Still have a question?

Jamie personally reads every enquiry and replies within one business day.

Ask us directly

What is a fractional SDR?

A fractional SDR is part-time sales development capacity: an experienced SDR who works your target accounts for a defined share of the week, rather than a full-time hire or a full-time dedicated outsourced SDR. At Uplift Sales the fractional SDR is phone-based. An Australian-based SDR calls decision makers at your target accounts, qualifies them against criteria you sign off and books meetings into your AE’s calendar.

Who is a fractional SDR right for?

B2B technology companies that are not ready for a full dedicated SDR: founder-led teams testing outbound, companies with one AE who cannot take a full SDR’s volume of meetings, teams testing a new segment or region, and companies covering a gap between SDR hires. If you already have a proven outbound playbook and a large account list, a dedicated outsourced SDR is usually the better fit.

How many hours does a fractional SDR work on my account?

The weekly hours are agreed on the scoping call, based on the size of your target list, how many first meetings your AEs can take and how quickly you want an answer on whether outbound works. Your hours run as protected calling blocks, so your accounts get focused attention rather than leftover time.

How much do fractional SDR services cost?

Fractional engagements are scoped on the first call. The price depends on the weekly hours, your ICP and the size of the target list, and it covers the SDR, list building and data, dialler and caller ID, scripts, weekly reviews and reporting. For the wider market, see our guide to the best fractional SDR services.

What are the contract terms for a fractional SDR?

Terms, notice and engagement length are discussed on the scoping call alongside the hours and scope, so you know exactly what you are signing before any calls are made.

Does a fractional SDR send emails or LinkedIn messages?

No. Uplift Sales is phone only. A fractional SDR spends all of their hours on live calls with decision makers, not cold email sequences or LinkedIn outreach. Fewer hours makes that focus more important, not less.

How quickly will a fractional SDR book meetings?

Setup covers the brief, qualification criteria, list build and scripts. First qualified meetings usually land in weeks 2-3. Because a fractional SDR has fewer calling hours, it can take longer than a dedicated SDR to work through the full list, which is why we set the hours against your goals on the scoping call.

When should we move from a fractional SDR to a dedicated SDR?

When the playbook is proven, the target list has outgrown the fractional hours, your AEs can take more meetings and the cost per qualified meeting still holds up at higher volume. Moving to a dedicated SDR keeps the same list, scripts and call history, so nothing is rebuilt. Our managed vs fractional vs in-house guide walks through the decision.

Keep exploring

Related resources

Guides, calculators and case studies for teams weighing up fractional, dedicated and in-house SDRs.

Not ready for a full SDR?

Book a 20-minute scoping call. We'll look at your ICP, target list and AE capacity, and tell you honestly whether fractional, dedicated or neither is the right move.

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