Cost per Qualified Meeting Calculator
What does each qualified sales meeting really cost you? Compare a fully loaded in-house SDR against an outsourced cold calling programme, in AUD, over the first 12 months including ramp.
Fully loaded costs
Salary, super, variable pay, tools and management, not just base salary
Ramp included
Year-one numbers account for the months before each model reaches full output
Like-for-like
Compare in-house SDRs and outsourced cold calling on the same cost-per-meeting basis
How it works
What goes into the cost of a meeting
In-house SDR
Base salary is only the start. Superannuation, variable pay, payroll tax, the dialer and data stack, and a share of a manager's time all belong in the number, and so do the ramp months when a new rep books few meetings. Our outsourced SDR cost guide breaks down each line in AUD.
Outsourced cold calling
A retainer covers the caller, data, dialer, scripts, coaching and reporting. The questions to ask are how many qualified meetings a month to expect once ramped and how quickly the first ones land. See our in-house vs outsourced SDR comparison for the full trade-off.
Frequently Asked Questions
Cost per meeting for in-house and outsourced SDRs
How do you calculate cost per qualified meeting?
Add up everything you spend on the programme over a period, then divide by the qualified meetings it produced in the same period. For an in-house SDR that means salary, superannuation, variable pay, payroll tax, tools and data, and a share of management time. For an outsourced cold calling programme it is the monthly fee. Use the first 12 months, including ramp, so both models are measured on the same basis.
What does an in-house SDR cost in Australia?
Our outsourced SDR cost guide puts the fully loaded cost of an in-house SDR in Australia at 150,000 to 180,000 AUD per year once superannuation, variable pay, payroll tax, tools, management and ramp are included. Base salary alone is usually only around half of that.
What does outsourced cold calling cost in Australia?
A dedicated outsourced SDR in Australia typically costs 7,500 to 15,000 AUD per month on a retainer, according to our outsourced SDR cost guide. On per-meeting pricing, a fair cost per qualified booked meeting for Australian B2B tech is 400 to 900 AUD, with complex ICPs such as CISOs at the higher end.
Why does ramp time matter so much?
A new in-house SDR takes months to reach full output, but you pay the full cost from day one. Every month at reduced output raises the cost of each meeting booked in year one. An outsourced programme brings trained callers, scripts and data already in place, which is why UpliftSales clients typically see first meetings in weeks 2-3.
Is cost per meeting the right metric to compare?
It is a good first filter, but the metric that matters most is cost per qualified opportunity or closed deal. A cheaper meeting that rarely converts is more expensive in the end. Pair this calculator with the SDR ROI calculator to compare pipeline and revenue, not just meetings.
Related Resources
Plan and price your cold calling programme
Outsourced SDR Cost in Australia
Real AUD pricing and ROI for outsourced cold calling and SDR programmes.
Read Guide →In-House vs Outsourced SDR
Full cost and performance comparison of hiring SDRs versus outsourcing cold calling.
Read Guide →Cold Calling Services
Phone-only cold calling by Australian-based SDRs, with first meetings in weeks 2-3.
Explore Service →SDR ROI Calculator
Compare in-house vs outsourced SDR costs and find the most efficient sales development model.
Calculate ROI →Get Qualified Meetings Without the Ramp
UpliftSales is a phone-only cold calling agency for B2B technology companies. Australian-based SDRs, first meetings in weeks 2-3.