Lead generation agency · Australia

B2B Lead Generation Agency in Australia for Technology Companies

Phone-led B2B lead generation for Australian technology companies. Our Australian-based SDRs call decision makers at your target accounts, qualify them against criteria you sign off and agree the next step, so your sales team gets sales-qualified conversations instead of MQLs, form fills or bought lists. Part of our outbound services.

Trusted by leading technology companies:

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What clients say

“To anyone willing to grow their pipeline, I would 100% recommend UpliftSales. They have been very responsive, flexible and great at adapting to our needs. The onboarding was smooth and we saw results within just one week.”

Maeva Bortolaso

Manager of Business Development EMEA & APAC, Versa Networks

“UpliftSales have helped us close deals with some of ANZ’s largest enterprises. We see them as a longterm strategic partner for our business growth and market expansion.”

Matthew Bruggen

GM & VP Sales APAC, Clarizen

“New business meetings are the heartbeat of any B2B SaaS go-to-market strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market.”

Andrew Wiltshire

Regional Director, Total Mobile

“We’ve previously worked with various agencies with disappointing results. Uplift have done a fantastic job! The meetings we’ve had have converted to positive conversations with prospects that fit our ideal customer profile.”

Lulu Dowell

Head of Marketing, Somerville

“The UpliftSales team have been very professional, and excellent at arranging meetings with the right people. Their understanding of our market has been instrumental to our growth.”

Ray Paulk

CEO & Founder, ProjectAI

“After engaging with UpliftSales we ended up with a number of opportunities with the right people in the right organisations. Really impressed with their professionalism and highly recommend the Uplift team.”

Jason Gouge

Director of Business Development, Comtrac

Read all client stories

The problem

Why most lead generation produces leads sales ignores

Most lead generation services are measured on volume: MQLs, form fills, content downloads, or a list of contacts that "match your ICP". None of those has spoken to anyone. Your AEs chase them, find that most were researching, students or the wrong person, and stop trusting the leads.

Bought lists and cold email agencies have the same flaw from the other direction. A reply or an open is counted as a lead, but nobody has checked whether the business fits, whether the contact owns the decision or whether there is any timing.

We generate leads the slower-looking way that turns out faster: a live phone conversation with the decision maker, qualified on the call. (If the real question is whether to hire an SDR yourself, see our outsourced SDR services.)

Sales-qualified leadIllustrative

Decision maker

Qualified

Next step

Contact: Head of Operations · Logistics, 600 staff
Reached: Live call · direct dial
Qualified on: ICP fit · owns the decision · use case · timing
Context: Current system renewal due next quarter; shortlisting now.
Next step: Discovery call with AE, Thu 09:00

Not an MQLNot a bought listSynced to CRM

Illustrative example of what we count as a lead.

Our definition

What we count as a lead

A lead only counts when all three are true. We agree the detail with you in week one and report against it every week.

A decision maker reached

A live phone conversation with the person who owns the problem or the budget, at an account on your target list. Not a gatekeeper, not a generic inbox, not a contact record in a spreadsheet.

Qualified against your criteria

Checked on the call against the criteria you sign off in week one: ICP fit, role in the decision, a real use case or pain, timing and a budget signal. Anything that misses the bar is not passed over.

A next step agreed

The buyer has agreed what happens next, usually a meeting in your AE’s calendar, sometimes a technical session or a call with another stakeholder. A lead without an agreed next step is just a conversation.

What we never count as a lead

A form fill or content download
An email open, click or reply
A contact record on a bought list
A gatekeeper who “will pass it on”
Interest from a business outside your ICP
A conversation with no next step agreed

Why phone-led

Why phone works for Australian B2B tech buyers

Marketing lead generation is good at capturing people who are already looking. Most of your future customers are not looking yet. The phone reaches them and finds out, on the call, whether there is a real opportunity.

A conversation qualifies in minutes

A form fill tells you someone downloaded a PDF. A five-minute call tells you whether they own the problem, what they use today and when they are reviewing it. That is the information your AE actually needs.

Australian buyers are reachable by phone

The Australian B2B tech market is relationship-led and small enough that a well-researched account list can be worked properly. Verified direct dials and local-presence numbers get decision makers on the line.

A local voice, in local hours

Calls come from Australian-based SDRs working out of Sydney, during Australian business hours. Technical and executive buyers decide in the first ten seconds whether to keep talking; a researched, local caller earns that time.

Instant feedback on your message

Every call tells you how the market reacts to your positioning. Objections, competitor mentions and timing signals are logged and fed back weekly, so the programme improves instead of repeating.

The programme

How a lead generation programme is structured

Five stages, run end-to-end by us. You sign off the brief and the qualification bar; your AEs take the meetings. The calls themselves are run by our cold calling agency team.

Three-month minimum, then rolling monthly.

1
ICP and list build
We agree your ideal customer profile, buyer titles and qualification criteria, then build a target account list to fit and enrich it with verified direct-dial numbers. You sign off the brief and the criteria before any calls are made.
2
Calling
Dedicated SDRs work the list with repeated, well-timed call attempts to each decision maker. Openers and talk tracks are written for your product and reviewed with you before launch.
3
Qualification
On every connected call the SDR qualifies against your criteria. A contact who is interested but not yet a fit is logged with the reason and a follow-up date, not passed to sales as a lead.
4
Handoff into your CRM and AE calendars
Qualified leads are booked straight into your AEs’ calendars with handoff notes, and every call outcome is synced to the prospect record in your CRM (HubSpot, Salesforce, Pipedrive and others).
5
Weekly review
A weekly review of calls, outcomes and lead feedback from your AEs. The list, the message and the qualification bar are tuned on what the calls show. First qualified meetings usually land in weeks 2-3.

Buyer’s guide

How to judge a lead generation agency

Four questions that separate a lead generation company that builds pipeline from one that sells activity. The same questions apply if you are choosing an SDR agency in Australia.

Cost per qualified meeting, not cost per lead

A cheap lead your AE ignores costs more than an expensive one that turns into pipeline. Divide the monthly fee by qualified meetings held, then compare it with your deal value. Our SDR ROI calculator does the maths.

A written definition of a lead

Ask every agency what they count as a lead before you sign. If the answer is a contact, an open or a reply, you are buying activity. The definition should be your criteria, agreed in writing.

Transparency on activity and outcomes

You should be able to see dials, connects, conversations, qualified leads and meetings held, plus the notes from each call. Monthly PDF summaries with no call-level detail hide more than they show.

Onshore callers who know B2B tech

Who is actually on the phone matters more than the platform they use. Ask where the callers are based, whether they are dedicated to your account and how they are trained on your product.

How the options compare

Marketing lead gen vs cold email vs offshore telemarketing vs phone-led

The honest trade-offs between the four ways B2B tech companies usually buy lead generation services. Each has a place; they produce very different things.

Criteria	Marketing / inbound	Cold email agency	Offshore telemarketing	Uplift Sales (phone-led)
What you receive	Form fills, MQLs and content downloads	Replies and positive-reply counts	Call activity and appointments	Sales-qualified conversations and booked meetings
Channel	Ads, content, SEO, events	Automated email sequences	Phone, usually scripted	Phone only, live conversations
Who reaches the buyer	The buyer self-selects	Software, at volume	Offshore callers	Australian-based SDRs
How leads are qualified	Behavioural lead scoring	Mostly on reply intent	Against a script checklist	Against your criteria, on a live call
Speed to first sales conversation	Depends on spend and content ramp	Fast to launch, deliverability-dependent	Fast to launch	First qualified meetings in weeks 2-3
Brand risk with AU tech buyers	Low	Spam and deliverability risk	High with technical and executive buyers	Low: researched, consultative calls
Usual pricing unit	Ad spend and cost per lead	Retainer or per lead	Per hour or per appointment	Scoped monthly; judged on cost per qualified meeting
Best suited to	Capturing demand that already exists	Large lists and simpler offers	High-volume, simple offers	B2B tech with a considered sale

Client results

Pipeline from phone-led lead generation

Selected programmes for cybersecurity, enterprise SaaS, field-service and logistics technology clients.

View all case studies

Cybersecurity / SASE

400% APAC pipeline growth

Versa Networks

Regional cold-calling programme with local-presence numbers and APAC-tuned talk tracks for a global secure-networking vendor.

Read case study

Enterprise SaaS / PPM

350% pipeline in 6 months

Clarizen

Outbound programme for an enterprise project-portfolio-management vendor scaling into new segments.

Read case study

Field Service SaaS

300% ANZ pipeline growth

TotalMobile

Region-entry outbound programme for a UK field-service-management platform building ANZ presence from zero.

Read case study

Delivery management platform

280% logistics pipeline growth

Radaro

Calling-led outbound to operations and logistics leaders, with 180+ qualified prospects. “A valued lead generation partner.”

Read case study

Pricing

Engagement model

Scoped to your ICP and coverage target on the first strategy call. Three-month minimum, rolling monthly after that. Judge it on cost per qualified meeting, not cost per lead.

B2B Lead Generation

Scoped to your business

One monthly scope. All-in. No setup fees, no data credits sold separately.

Dedicated Australian-based SDR on your account
Target account list built to your ICP, with verified direct dials
Qualification criteria agreed in writing
Scripts and talk tracks written for your product
Dialler, caller-ID and local-presence numbers
Handoff into your CRM and AE calendars
Weekly review, call QA and reporting

Meet the founder

Jamie Partridge

Founder, UpliftSales

Every UpliftSales campaign starts with a personal strategy call with Jamie. He has spent 10+ years building and running outbound SDR functions for B2B technology companies, across SaaS, cybersecurity, AI and fintech, from pre-seed startups to public-listed. You scope your campaign directly with the founder, not an account manager who hands it off.

Connect on LinkedIn Read Jamie's story →

FAQ

B2B lead generation FAQs

What Australian B2B tech teams ask before hiring a lead generation agency.

Still have a question?

Jamie personally reads every enquiry and replies within one business day.

Ask us directly

What is B2B lead generation?

B2B lead generation is the work of finding businesses that could buy from you and turning them into sales opportunities your team can work. Marketing-led lead generation does this with ads, content and forms, and produces MQLs. Phone-led lead generation, which is what we do, has Australian-based SDRs call decision makers at your target accounts, qualify them against your criteria and agree a next step, so what reaches your sales team is a sales-qualified conversation rather than a name on a list.

What's the difference between lead generation and appointment setting?

Lead generation is the whole top-of-funnel programme: deciding who to target, building the list, reaching decision makers and qualifying them. Appointment setting is the last step of that programme, turning a qualified conversation into a meeting in your AE’s calendar with handoff notes. If the booked meeting is the only outcome you care about, see our appointment setting services. In practice our programmes do both.

Do you run email or LinkedIn lead generation?

No. Uplift Sales is phone only. We do not run cold email sequences or LinkedIn outreach. All of the SDR’s time goes into live calls with decision makers, because a conversation is the fastest way to find out whether someone is a real lead.

How is lead generation priced?

Every engagement is scoped. On the first strategy call we look at your ICP, sales cycle and coverage target and come back with a fixed monthly figure covering the SDR, data and list building, dialler, scripts, weekly reviews and reporting. We recommend judging any lead generation agency on cost per qualified meeting held, not cost per lead. There is a three-month minimum, then it runs rolling monthly.

How quickly will we see leads?

Setup takes up to two weeks: the brief and qualification criteria, list build, scripts and SDR training. Calling starts at controlled volume and first qualified meetings usually land in weeks 2-3.

Do you work with companies outside Australia?

We work primarily with B2B technology companies targeting the Australian market, Australian-headquartered vendors and overseas vendors expanding ANZ coverage. If your target buyer is entirely outside Australia we may not be the best fit, and we will say so on the first call rather than take an engagement we can’t deliver on.

Is this the same as telemarketing?

No. Telemarketing usually means high-volume, scripted calling measured on dials. We run B2B lead generation for technology companies: Australian-based SDRs call researched decision makers, hold a consultative conversation about a real problem and qualify against your criteria. It is phone-led, but it is not volume telemarketing.

What industries do you generate leads for?

B2B technology only: SaaS, cybersecurity, AI, fintech, healthcare tech, HR tech, MSPs, developer tools and enterprise software. Our scripts and qualification are built around how technical and executive buyers make decisions, so we do not take consumer or non-tech work.

Keep exploring

Related resources

Guides, calculators and case studies for teams comparing lead generation services.

Guides

Outbound sales strategy

How to build a phone-led outbound system that produces pipeline.

Best outbound sales agencies

How the main outbound agency models compare, and who suits what.

SDR agency for B2B SaaS in Australia

Benchmarks, persona plays and costs for Australian SaaS teams.

Free tools

Cost per Meeting Calculator

Work out your true cost per qualified meeting.

ICP Builder

Define the accounts and buyers a lead programme should target.

More results

Comtrac

220% pipeline growth for investigation software.

ProjectAI

250% AI consulting lead growth.

Want leads your sales team will actually take?

Book a 20-minute strategy call. We'll look at your ICP and current lead sources, and tell you honestly whether phone-led lead generation is the right move.