Cold calling, appointment setting and outsourced SDR guidance for B2B tech sales, revenue and marketing leaders.
The best outbound sales tools for B2B teams in 2026, reviewed with pricing, key features, and honest assessments. 16 tools across sequencing, data, dialing, LinkedIn, email, and CRM.
Jamie Partridge
Founder & CEO
A complete guide to cybersecurity lead generation — covering why selling security is different, the channels that actually work, how to reach CISOs, content strategy, outbound approaches, ABM tactics, and how to measure results.
Jamie Partridge
Founder & CEO
A complete guide to MSP lead generation — covering the unique challenges managed service providers face, the channels that drive real pipeline, how to target SMBs effectively, content and outbound strategies, and how to scale your growth engine.
Jamie Partridge
Founder & CEO
Explore quota attainment benchmarks by role (SDR vs AE), industry, and company stage. Learn the 8 strategies that consistently separate quota-crushing teams from underperformers, plus a coaching and territory design framework.
Jamie Partridge
Founder & CEO
A detailed playbook for selling to CISOs — covering the CISO persona, how they buy, outreach that works, building trust, content that resonates, navigating the buying committee, and the mistakes vendors keep making.
Jamie Partridge
Founder & CEO
Learn how to sell to CTOs effectively. Understand their priorities, build technical credibility, run demos that convert, and navigate the technical evaluation process.
Jamie Partridge
Founder & CEO
A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for today's B2B buying environment.
Jamie Partridge
Founder & CEO
A complete battle card template with 9 essential sections. Learn how to build, distribute, and maintain competitive battle cards that help your sales team win more deals.
Jamie Partridge
Founder & CEO
A complete discovery call framework with a 30-minute structure, 30+ discovery questions organised by BANT, MEDDIC, and SPICED, talk track examples, qualification criteria, and common mistakes to avoid.
Jamie Partridge
Founder & CEO