Gravity One: Strategy Platform APAC Growth Case Study

Frequently Asked Questions

What did UpliftSales do for Gravity One?

UpliftSales built and ran an outbound cold calling programme for Gravity One to accelerate pipeline growth for their strategy platform across APAC. Our professional SDR team put dialled Gravity One's ICP directly during business hours, targeting decision-makers across multiple APAC countries who would benefit from a strategy platform. We handled ICP mapping, list building, script design, and the day-to-day calling motion, then booked qualified meetings straight into Gravity One's sales calendar. The programme was designed to establish credibility quickly in a region where Gravity One had limited brand awareness, and to produce a repeatable flow of qualified conversations with senior stakeholders in strategy and operations functions.

Which channels did the Gravity One campaign use?

The Gravity One programme was almost entirely a cold calling campaign. Our professional SDRs were on the phones every business day, dialling Gravity One's target account list across APAC. We chose phone-led outbound because senior strategy and operations decision-makers respond best to a direct, human conversation, and because calling gives us same-day feedback on messaging, ICP, and objection patterns we can coach against the following morning. Email was used only lightly for meeting confirmations and calendar logistics after a phone conversation, not as an outbound channel. Every call was recorded, reviewed weekly, and used to sharpen the script and the target list.

What results did Gravity One see?

The APAC calling programme generated qualified meetings within the first week of launch, giving Gravity One immediate momentum in a region where they had limited prior brand presence. Beyond first meetings, the campaign delivered a reliable ongoing flow of qualified opportunities with decision-makers who fit Gravity One's ICP, established consistent access to senior stakeholders across multiple APAC markets, and generated valuable regional market intelligence from real phone conversations. Patrick McCreanor, Gravity One's General Manager APAC, described the experience as a "fantastic" partnership with a team "genuinely committed to building sales pipeline" — a signal that the programme moved beyond activity metrics into real commercial traction.

What was the biggest challenge with the Gravity One APAC campaign?

The hardest part was navigating the diversity of APAC as a single region. Different countries within APAC have distinct business norms, buying committees, seniority signals, and objection patterns — so a one-size-fits-all calling approach would have failed. We solved this by segmenting the calling motion country by country, adjusting tone, timing, and value framing for each market. The second challenge was Gravity One's limited regional brand awareness at the start of the programme, which meant our SDRs had to open every call earning credibility from scratch. Coached calling, recorded review, and iteration on the opener each week let us compress the time it took to get past that credibility barrier and into a qualification conversation.

How quickly did Gravity One see the first meetings?

First qualified meetings landed within the first week of the calling programme going live. That speed was a direct result of concentrated dialling — putting trained SDRs on the phones full-time against a well-defined ICP list — rather than waiting on the slower feedback loops of email or LinkedIn nurture. Fast first meetings mattered strategically for Gravity One because they validated the APAC expansion thesis early, gave the sales team live conversations to sharpen positioning against, and produced pipeline momentum that carried through the rest of the programme. It also gave Gravity One early market intelligence they could feed back into regional product decisions.

Could this same calling approach work for another strategy or SaaS platform expanding into APAC?

Yes — the Gravity One playbook is a good match for any B2B strategy platform, SaaS product, or enterprise software business that needs to build APAC pipeline from a standing start. The pattern works when you have a clear ICP of senior decision-makers, a differentiated product story that lands better in a live conversation than in a cold inbox, and the ambition to establish credibility in a new region quickly. If any of those describe you, an outbound calling programme with professional SDRs, coached calls, and weekly script iteration is likely to move faster than an email or LinkedIn-led motion. Book a consultation and we'll map it against your ICP.