TotalMobile: Field Service Software ANZ Expansion Case Study

Frequently Asked Questions

What did UpliftSales do for Totalmobile?

UpliftSales partnered with Totalmobile as their outbound engine for the launch of their field service management platform into the ANZ market. We built the target list of enterprise organisations most likely to buy field service management software, developed messaging tailored to local ANZ buyer priorities, and put professional Australian SDRs on the phones dialing decision-makers directly. The campaign focused almost entirely on outbound calling — recorded, coached, and reviewed weekly — to book qualified meetings with the operations, service, and IT leaders who own field service management decisions. Regional Director Andrew Wiltshire described UpliftSales as "our partner in providing a steady stream of new business meetings since our launch in the ANZ market."

What results did Totalmobile see from the UpliftSales campaign?

Totalmobile saw around a 300% increase in qualified pipeline within the first six months of the ANZ engagement, with 150+ qualified meetings booked with target enterprise buyers and approximately 85% coverage of their priority ANZ market segments. Just as importantly, the calling programme rapidly accelerated brand awareness for Totalmobile as a new entrant — decision-makers who had never heard of the platform were now taking scheduled meetings. Andrew Wiltshire summarised it: "Uplift has contributed significantly to our pipeline." The campaign gave Totalmobile the local traction they needed to justify sustained investment in the ANZ market.

How long did it take before Totalmobile saw first meetings?

Qualified meetings with ANZ enterprise buyers started landing within the first few weeks of the campaign going live. Because outbound calling produces immediate feedback — every dial is a live conversation or voicemail — Totalmobile could see pipeline building week by week rather than waiting months to know whether the market entry was working. Within the first quarter of launch, momentum was already established, which is fast for an unknown brand entering a new geography. This is a typical shape for an UpliftSales calling engagement: first meetings inside 2-3 weeks, pipeline compounding through months one and two.

Which channels did the Totalmobile campaign use?

Almost entirely outbound cold calling. UpliftSales campaigns are calling-led — professional Australian SDRs on the phones during business hours, dialing your ICP directly, with every call recorded, reviewed, and coached weekly. For Totalmobile, this meant our team was on the phones every day speaking to operations directors, service managers, and IT leaders across ANZ enterprises that fit the field service management buyer profile. We do not run cold email or LinkedIn outreach as primary channels — calling produces faster feedback, more qualified conversations, and better data on what actually resonates when a brand is entering a new market for the first time.

What was the biggest challenge with the Totalmobile ANZ market entry?

The core challenge was that Totalmobile was a genuine unknown in the ANZ region — a strong platform globally, but without brand recognition, local case studies, or referrals to open doors. Field service management is also a considered enterprise purchase, so the buying committees are large and stakeholders are hard to reach without a warm introduction. The calling programme solved both problems at once: it built pipeline immediately by putting our SDRs into direct conversations with the right decision-makers, and it accelerated brand awareness with every dial. Every conversation was also a data point that sharpened messaging for the next call.

Could this same approach work for another field service management platform entering ANZ?

Yes — and it is one of the categories UpliftSales knows well. Field service management sits alongside other operational enterprise software where the buyer profile is clear (operations, service, mobile workforce, IT) and the addressable market in ANZ is well-defined but not huge, meaning phone-based outbound is the fastest route to full coverage. The playbook — ICP-tight target lists, Australian SDRs on the phones, weekly review of what messaging works — translates well across mobile workforce, asset management, and adjacent field-ops SaaS categories. What changes per client is the message, buyer titles, and specific pain points; the calling engine is the same.

Who were the decision-makers targeted in the Totalmobile campaign?

The campaign focused on the operations, service, and technology leaders inside ANZ enterprises who own field service management decisions — heads of field service, operations directors, mobile workforce leads, and the IT and digital transformation stakeholders who partner with them. These are people who rarely respond to inbound marketing and are hard to reach through email or LinkedIn at scale, which is exactly why calling works: a professional Australian SDR on the phone can get through, hold a real conversation about their current field operations, and book a qualified meeting when there is a genuine fit. Access to this stakeholder group was one of the most valuable outputs of the engagement.