Versa Networks: 400% APAC Pipeline Growth Case Study

UpliftSales ran an outbound cold calling programme to accelerate Versa Networks' pipeline growth across the APAC region — and later contributed to EMEA — targeting enterprise buyers of networking software including SD-WAN and SASE solutions. We built the ICP-tight target list of organisations most likely to need Versa's networking platform, developed messaging that resonated with networking and security decision-makers, and put professional SDRs on the phones dialing directly into those accounts. SDRs were coached weekly to keep quality high. Manager of Business Development Maeva Bortolaso said: "To anyone willing to grow their pipeline, I would 100% recommend UpliftSales."

Very fast — within the first week of the programme launching. Versa Networks' own testimonial calls this out explicitly: "The onboarding was smooth and we saw results within just one week." That speed is a feature of a calling-led programme, not a coincidence: outbound calling produces qualified conversations from day one, so pipeline shows up immediately rather than three months in. For Versa, the first week meant real conversations with networking and security leaders across APAC enterprises, and qualified meetings landing on the calendar from that same week — before most email or LinkedIn campaigns would have finished sequence warmup.

Entirely outbound cold calling. UpliftSales SDRs were on the phones during APAC business hours dialing into networking, security, and infrastructure decision-makers at target enterprises, holding real conversations about their current networking stack and qualifying interest in SD-WAN and SASE. The campaign was reviewed weekly, and the messaging was continuously refined based on what actually landed. UpliftSales does not run cold email or LinkedIn outreach; every campaign is phone-only. Calling delivers faster feedback, higher-quality conversations, and better data on what buyers care about, which was exactly what Versa needed to accelerate their regional expansion.

The programme produced approximately 400% pipeline growth in APAC alongside 300+ enterprise meetings booked with the networking and security decision-makers Versa needed to reach. Meeting velocity started in week one and compounded from there as the campaign learned which messaging landed with which buyer profile. Beyond raw pipeline numbers, the calling programme also built brand visibility for Versa Networks across the APAC enterprise networking market — every dial was an impression, and every conversation was a chance to position Versa's SD-WAN and SASE story with a real decision-maker. Maeva Bortolaso confirmed: "They have been very responsive, flexible and great at adapting to our needs."

The campaign targeted networking, security, and infrastructure leaders inside APAC (and EMEA) enterprises — heads of network engineering, CISOs and their teams, infrastructure directors, and the IT executives who own SD-WAN and SASE buying decisions. These buyers are hard to reach through inbound channels and rarely respond to cold email or LinkedIn messages, but a professional SDR on the phone can hold a technically credible conversation, qualify genuine interest, and book a real meeting. That precision on target-buyer contact was one of the key reasons Versa saw meetings within the first week rather than the first quarter.

Yes. Networking and cybersecurity are two of the categories UpliftSales knows best — the buyer profiles are clear (network, security, infrastructure, IT leadership), the messages hinge on very specific technical pain points, and the buying committees are dominated by people who are far more responsive to a well-briefed phone call than to another email in their inbox. The same calling engine that worked for Versa Networks — ICP-tight target lists, professional SDRs on the phones, weekly coaching and review — translates directly to other SD-WAN, SASE, network security, and infrastructure software vendors targeting the APAC or ANZ enterprise market.

Two things: pre-launch briefing with the Versa team on technical positioning, buyer pains, and competitive angles, and then continuous refinement based on what actually landed on live calls. Weekly reviews showed which parts of the pitch created interest and which fell flat, and the SDRs were coached weekly to sharpen the message. That feedback loop is much faster on calls than on any other channel — you know inside a week which value proposition is working with network engineering versus which resonates with security leadership. For a technical product like SASE, that iteration speed matters.