Radaro: Delivery Management Platform Expansion Case Study

UpliftSales built and ran an outbound cold calling programme for Radaro to expand pipeline for their last-mile delivery management platform. Our professional SDR team dialled Radaro's target account list directly during business hours — operations, logistics, and delivery leaders at businesses looking to implement or upgrade their delivery management technology. We handled ICP definition, list building, script design, objection handling, and booked qualified meetings straight into Radaro's sales calendar. The programme was structured to establish Radaro's brand quickly in a competitive delivery software market and to produce a repeatable flow of qualified conversations with the operations decision-makers who own delivery software buying decisions.

The Radaro programme was a focused cold calling campaign. Our professional SDRs were on the phones every business day, dialling Radaro's ICP — operations and logistics leaders at businesses running last-mile delivery. Calling worked well here because delivery software is an operational purchase driven by real-world pain (missed SLAs, driver visibility gaps, customer complaints), and a live phone conversation lets our SDRs diagnose that pain in the first two minutes rather than waiting on a cold email reply. The campaign was reviewed weekly to sharpen the opener and objection responses. Email was used only for meeting confirmations and calendar handoff after a live phone conversation, not as an outbound channel.

The Radaro calling programme generated significant pipeline within the first week of launch, giving Radaro immediate momentum in a competitive delivery software market. Beyond first-week meetings, the campaign delivered consistent access to key decision-makers evaluating delivery management platforms, accelerated Radaro's brand visibility with operations and logistics buyers, and produced valuable market intelligence from real phone conversations that fed back into Radaro's product positioning. Rob Frandsen, Radaro's Sales Director, described UpliftSales as "a valued lead generation partner" and called the team "agile, engaged and committed to bringing results" — with the relationship extending into future campaigns as Radaro expanded further.

The hardest part was cutting through in a crowded delivery management software market. Buyers hear from multiple last-mile and route optimisation vendors every quarter, so opening a call as "another delivery software vendor" would have been dead on arrival. We solved that by anchoring every conversation in the operational pain the buyer was actually feeling — missed delivery windows, poor driver visibility, customer complaints on tracking — rather than product features. That framing let our SDRs open as an operations conversation rather than a vendor pitch, and gave Radaro air-time with buyers who normally screen out generic delivery software calls. Coached calling with weekly script iteration compounded the effect over the programme.

First qualified meetings landed within the first week of the calling programme going live. That speed came from concentrated dialling — putting trained SDRs on the phones full-time against a well-defined list of operations and logistics decision-makers — instead of relying on the slower feedback loops of email nurture or content marketing. Fast first meetings mattered for Radaro because they validated the ICP early, gave the sales team live conversations to test messaging against, and produced the pipeline momentum needed to keep the expansion programme funded and moving. It also gave Radaro early insight into how operations buyers were framing their delivery software problem, which shaped later positioning.

Yes — the Radaro playbook fits most B2B software vendors selling into operations, logistics, or supply chain functions. It works when your buyer feels a real operational pain that a phone conversation can surface faster than an email exchange, when your ICP is defined by industry, fleet size, or delivery volume, and when your product benefits from being explained by a human who can respond to objections in real time. If that describes your business, an outbound calling programme with professional SDRs, coached calls, and weekly script iteration will typically produce operations meetings faster than an email or content-led motion. Book a consultation and we'll map the same approach to your ICP.