# UpliftSales

> UpliftSales is an outsourced sales development (SDR) agency for B2B technology companies in Australia. We run 100% cold calling programmes — professional Australian SDRs on the phones, dialing your ICP directly, with scored and coached calls, weekly review, and qualified meetings booked straight into your team's calendar. Not email, not LinkedIn — calling.

## Services

- [B2B Lead Generation](https://upliftsales.com.au/services/b2b-lead-generation): Phone-led B2B lead generation agency in Australia — Australian-based SDRs call decision makers and hand over sales-qualified leads, not MQLs or bought lists.
- [SDR Agency](https://upliftsales.com.au/services/sdr-agency): Managed SDR agency for B2B tech companies — dedicated calling SDRs, full outbound infrastructure, weekly reporting.
- [Outsourced SDR](https://upliftsales.com.au/services/outsourced-sdr): Full outsourced sales development — from ICP mapping to booked meetings on your AE calendar.
- [Appointment Setting](https://upliftsales.com.au/services/appointment-setting): B2B appointment setting agency — qualified sales meetings for Australian tech companies.
- [Cold Calling](https://upliftsales.com.au/services/cold-calling): Outbound cold calling agency — trained SDRs on the phones during Australian business hours.
- [All services](https://upliftsales.com.au/services): Full services overview.

## Case Studies

- [Versa Networks: 400% APAC Pipeline Growth](https://upliftsales.com.au/case-study/versa-networks-case-study): Networking software (SASE / SD-WAN) — APAC + EMEA cold calling programme, 300+ enterprise meetings.
- [Totalmobile: 300% ANZ Pipeline Growth](https://upliftsales.com.au/case-study/totalmobile-case-study): Enterprise field service management SaaS — ANZ market entry, 150+ qualified meetings.
- [Clarizen: 350% SaaS Pipeline Growth](https://upliftsales.com.au/case-study/clarizen-case-study): Enterprise project management SaaS — APAC growth with enterprise deal wins.
- [Radaro: 280% Logistics Pipeline Growth](https://upliftsales.com.au/case-study/radaro-case-study): Last-mile delivery management platform — operations-focused calling programme.
- [4C Strategies: Resilience Platform Growth](https://upliftsales.com.au/case-study/4c-strategies-case-study): Organisational resilience platform — APAC expansion with enterprise buying committees.
- [ProjectAI: 250% AI Consulting Lead Growth](https://upliftsales.com.au/case-study/project-ai-case-study): AI advisory firm — targeting enterprise AI adoption decision-makers.
- [Gravity One: Strategy Platform Growth](https://upliftsales.com.au/case-study/gravity-one-case-study): Strategy platform — first qualified APAC meetings within week one.
- [Comtrac: 220% Pipeline Growth](https://upliftsales.com.au/case-study/comtrac-case-study): Investigation management software — regulated compliance-tech vertical, 160+ enterprise prospects.
- [All case studies](https://upliftsales.com.au/case-study): Full case study library.

## Blog · Pillar Guides

- [Outsourced SDR Buyer's Guide 2026: What to Expect Before You Sign](https://upliftsales.com.au/blog/outsourced-sdr-australia-2026-guide): A buyers guide to outsourced SDR for B2B tech: what a phone-led programme includes, what it costs in AUD, what the first 90 days look like, the red flags, and how to measure it.
- [How to Choose an SDR Agency: The 2026 Buyer's Checklist](https://upliftsales.com.au/blog/sdr-agency-australia-2026-guide): A buyers checklist for choosing an SDR agency in 2026: what a phone-led agency should own, engagement models, AUD pricing, ten evaluation criteria and six red flags.
- [In-House SDR vs Outsourced SDR: The Full Cost & Performance Comparison](https://upliftsales.com.au/blog/in-house-sdr-vs-outsourced-sdr): The definitive comparison of in-house SDR teams vs outsourced SDR services. Full cost breakdown, performance data, and a decision framework to help you choose the right model for your business.
- [Best Outsourced SDR Agencies in Australia (2026 Shortlist)](https://upliftsales.com.au/blog/best-outsourced-sdr-agencies-australia): An honest 2026 shortlist of the best outsourced SDR agencies in Australia, pricing, engagement models, and how to choose the right partner for B2B tech.
- [Best SDR Agencies: Top 15 SDR-as-a-Service Providers in 2026](https://upliftsales.com.au/blog/best-sdr-agencies): Compare the 15 best SDR agencies in 2026 with each agencys channels, honest pros/cons and real pricing ranges, judged first on whether they actually work the phones.
- [Best Outsourced SDR Companies: Top 12 Providers in 2026](https://upliftsales.com.au/blog/best-outsourced-sdr-companies): Compare the 12 best outsourced SDR companies for 2026. Honest reviews, pricing, pros and cons, and a cost comparison vs in-house SDR teams.
- [Best Cold Calling Agencies for B2B Technology [2026]](https://upliftsales.com.au/blog/best-cold-calling-agencies): The best B2B cold calling agencies for 2026 compared on data quality, rep seniority, dial-to-meeting conversion and pricing. Honest reviews from an outsourced SDR practitioner.
- [Best Appointment Setting Companies in Australia 2026](https://upliftsales.com.au/blog/best-appointment-setting-companies-australia): Honest ranking of the best B2B appointment setting companies in Australia for 2026, with pros, cons, pricing models, and a framework to choose.
- [Outsourced SDR Cost in Australia 2026: Real Pricing & ROI](https://upliftsales.com.au/blog/outsourced-sdr-cost-australia): The real 2026 cost of outsourced SDR in Australia, AUD pricing by model, in-house comparison, hidden costs, and the ROI benchmarks that matter.
- [SDR Agency Pricing in Australia 2026: What You Actually Pay](https://upliftsales.com.au/blog/sdr-agency-pricing-australia): SDR agency pricing in Australia in 2026, real AUD ranges by model, whats included at each tier, hidden costs, and how to negotiate a fair deal.
- [SDR Agency RFP: The 20 Questions to Ask Before You Sign (2026)](https://upliftsales.com.au/blog/sdr-agency-rfp-questions): The 20 SDR agency RFP questions that separate real operators from smoke, team, methodology, tooling, reporting, and commercial due diligence for 2026.
- [Outsourced SDR Benchmarks 2026: Meetings, Ramp, Cost & Conversion](https://upliftsales.com.au/blog/outsourced-sdr-benchmarks-2026): Real 2026 outsourced SDR benchmarks in AUD: meetings per rep, dial and email activity, ramp curve, cost per meeting, and funnel conversion for B2B tech.
- [Appointment Setting Benchmarks 2026: Connect Rates, Meeting-Held Rates, SQL Conversion](https://upliftsales.com.au/blog/appointment-setting-benchmarks-2026): Real 2026 B2B appointment setting benchmarks: dial-to-connect, connect-to-meeting, held rates, SQL conversion, and no-show rates by industry.
- [Cold Calling Scripts: 15+ B2B Templates That Book Meetings [2026]](https://upliftsales.com.au/blog/cold-calling-scripts): 15+ proven cold calling scripts for B2B sales. Opening lines, objection responses, voicemail scripts, and gatekeeper navigation with real examples.
- [Cold Calling Tips 2026: A Practitioner's Operating Playbook](https://upliftsales.com.au/blog/cold-calling-tips-2026): Cold calling tips 2026 from the operators seat, funnel math, openers, voicemail policy, cadence design, and the metrics that separate working programmes from theatre.
- [What Does an Appointment Setter Do? B2B Appointment Setting Explained](https://upliftsales.com.au/blog/what-does-an-appointment-setter-do): What a B2B appointment setter actually does: running phone-led call cadences, qualifying decision-makers and booking sales-ready meetings, plus the metrics and benchmarks to judge them by.
- [B2B Appointment Setting Scripts That Book Sales-Ready Meetings](https://upliftsales.com.au/blog/b2b-appointment-setting-scripts): Real B2B appointment setting scripts, openers, objection handling, and closes for CTOs, VPs Sales, and CFOs, plus what makes a script convert.
- [The SDR Playbook: Complete Sales Development Framework [2026]](https://upliftsales.com.au/blog/sdr-playbook): The complete SDR playbook for B2B tech companies. Hiring, onboarding, sequences, metrics, tools, and management frameworks for building a top-tier SDR team.
- [SDR Metrics & KPIs: The Complete Benchmarks Guide [2026]](https://upliftsales.com.au/blog/sdr-metrics-kpis): Every SDR metric that matters in 2026 for phone-led sales development: dials, connect rate, conversation-to-meeting rate, meetings booked and pipeline, with B2B benchmarks.
- [B2B Sales Discovery Questions: What SDRs Ask on a Cold Call and Hand to the AE [2026]](https://upliftsales.com.au/blog/b2b-sales-discovery-questions): The B2B sales discovery questions an SDR asks on a cold call to qualify a meeting, what to hand the AE, and the persona-by-stage questions the AE uses once the meeting is booked.
- [Discovery Call Framework: Questions, Scripts & the 30-Minute Structure](https://upliftsales.com.au/blog/discovery-call-framework): A discovery call framework for the meeting your SDR books: how the SDR hands it to the AE, the 30-minute structure, 30+ questions by BANT, MEDDIC and SPICED, talk tracks and qualification criteria.
- [MEDDIC Sales Methodology: The Complete Guide for B2B Teams](https://upliftsales.com.au/blog/meddic-sales-methodology): A complete guide to the MEDDIC sales methodology for B2B teams. Covers every letter in depth, Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion, plus the MEDDPICC extension, comparison with BANT and SPICED, and how to implement across your organisation.
- [BANT Framework: Is It Still Relevant for B2B Sales in 2026?](https://upliftsales.com.au/blog/bant-framework): A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for todays B2B buying environment.
- [Objection Handling: 25 Common B2B Sales Objections & How to Respond](https://upliftsales.com.au/blog/objection-handling): 25 real B2B sales objections organised by category with proven response scripts, follow-up strategies, and two frameworks for handling any objection you encounter.
- [Outsourced SDR: What to Expect in the First 90 Days (2026)](https://upliftsales.com.au/blog/outsourced-sdr-first-90-days): A week-by-week 2026 breakdown of a phone-led outsourced SDR start: onboarding, list and script build, dialer setup, first dials, first meetings in weeks 2-3, and Day 90 benchmarks.
- [Outsourced SDR ROI: How to Calculate It (2026 Framework)](https://upliftsales.com.au/blog/outsourced-sdr-roi-framework): The exact ROI formula for outsourced SDR, three worked AUD scenarios, and the fully-loaded costs most CFOs forget to include when the model is built.
- [Outsourced SDR for B2B Tech Startups: When It Works (2026)](https://upliftsales.com.au/blog/outsourced-sdr-for-b2b-tech-startups): For B2B tech startups from $500k to $10M ARR, outsourced SDR is often faster and cheaper than in-house, if the ICP, offer and founder time boxes are right.
- [SDR Agency for B2B SaaS in Australia: What Actually Works (2026)](https://upliftsales.com.au/blog/sdr-agency-for-b2b-saas-australia): The Australian B2B SaaS guide to picking a phone-led SDR agency that produces qualified pipeline: benchmarks, persona call plays, ramp and AUD costs.
- [Cybersecurity SDR Strategies: The Phone-Led Playbook for Security Vendors](https://upliftsales.com.au/blog/cybersecurity-sdr-strategies): A phone-led SDR playbook for cybersecurity vendors: how to research security buyers, reach CISOs and their teams by phone, open with a credible trigger and book qualified meetings.
- [MSP Lead Generation by Phone: Cold Calling SMB IT Decision-Makers](https://upliftsales.com.au/blog/msp-lead-generation): A phone-led guide to MSP lead generation: why calling works for managed service providers, how to build an SMB call list, openers and cadences that book meetings with owners and IT decision-makers, and how to scale it.
- [How to Sell to CISOs: Reaching Security Leaders by Phone](https://upliftsales.com.au/blog/selling-to-cisos): A phone-led playbook for selling to CISOs: getting past gatekeepers, call timing, openers that earn a conversation, calling the CISOs team first, how CISOs buy, building trust and navigating the buying committee.
- [How to Reach CTOs by Phone and Book the Technical Meeting](https://upliftsales.com.au/blog/selling-to-ctos): How to reach CTOs by phone and book the technical meeting: the CTOs priorities, how they evaluate vendors, openers that lead with technical value, calling the engineering team, and handing a clean meeting to your AE and SE.
- [All blog posts](https://upliftsales.com.au/blog): Full blog index.

## Free Tools

- [SDR ROI Calculator](https://upliftsales.com.au/tools/sdr-roi-calculator): Compare in-house vs outsourced SDR cost + ROI.
- [Cost per Meeting Calculator](https://upliftsales.com.au/tools/meeting-cost-calculator): Cost per qualified meeting: in-house SDR vs outsourced cold calling.
- [SDR Capacity Planner](https://upliftsales.com.au/tools/sdr-capacity-planner): Plan SDR headcount against pipeline targets.
- [Outbound Activity Calculator](https://upliftsales.com.au/tools/outbound-activity-calculator): Calculate the dials, connects and conversations needed to hit a meeting target.
- [Pipeline Velocity Calculator](https://upliftsales.com.au/tools/pipeline-velocity-calculator): Measure how fast your pipeline moves and what more SDR-booked meetings add.
- [CAC Calculator](https://upliftsales.com.au/tools/cac-calculator): Acquisition cost of an outbound SDR programme and LTV:CAC.
- [OTE Calculator](https://upliftsales.com.au/tools/ote-calculator): Build SDR / AE compensation plans.
- [Sales Quota Calculator](https://upliftsales.com.au/tools/sales-quota-calculator): Set SDR meeting quotas adjusted for ramp and attrition.
- [ICP Builder](https://upliftsales.com.au/tools/icp-builder): Build a rigorous ideal customer profile for your call list.
- [Buyer Persona Generator](https://upliftsales.com.au/tools/buyer-persona-generator): Draft buyer personas for cold call scripts.
- [Cold Call Opener and Pitch Builder](https://upliftsales.com.au/tools/elevator-pitch-builder): Build 15, 30 and 60-second cold call openers.
- [All free tools](https://upliftsales.com.au/tools): 25 free calculators and builders for B2B sales, SDR and outbound teams.

## About

- [About UpliftSales](https://upliftsales.com.au/about-us): Founder Jamie Partridge, based in Sydney; outsourced SDR for B2B tech.
- [Contact](https://upliftsales.com.au/contact-us): Reach the team for a scoping call.
- [FAQ](https://upliftsales.com.au/faq): Common questions about outsourced SDR + appointment setting.
- [Privacy Policy](https://upliftsales.com.au/privacy-policy): AU Privacy Act aligned.

## Machine-readable

- [Sitemap XML](https://upliftsales.com.au/sitemap.xml): Full URL index.
- [RSS feed](https://upliftsales.com.au/rss.xml): Latest blog posts.
- [robots.txt](https://upliftsales.com.au/robots.txt): Crawl policy.
- [llms-full.txt](https://upliftsales.com.au/llms-full.txt): Extended LLM index with fuller descriptions.