# UpliftSales

> UpliftSales is an outsourced sales development (SDR) agency for B2B technology companies in Australia. We run almost 100% cold calling programmes — professional Australian SDRs on the phones, dialing your ICP directly, with recorded and coached calls, weekly review, and qualified meetings booked straight into your team's calendar. Not email, not LinkedIn — calling.

## Services

- [SDR Agency](https://upliftsales.com.au/services/sdr-agency): Managed SDR agency for B2B tech companies — dedicated calling SDRs, full outbound infrastructure, weekly reporting.
- [Outsourced SDR](https://upliftsales.com.au/services/outsourced-sdr): Full outsourced sales development — from ICP mapping to booked meetings on your AE calendar.
- [Appointment Setting](https://upliftsales.com.au/services/appointment-setting): B2B appointment setting agency — qualified sales meetings for Australian tech companies.
- [Cold Calling](https://upliftsales.com.au/services/cold-calling): Outbound cold calling agency — trained SDRs on the phones during Australian business hours.
- [All services](https://upliftsales.com.au/services): Full services overview.

## Case Studies

- [Versa Networks: 400% APAC Pipeline Growth](https://upliftsales.com.au/case-study/versa-networks-case-study): Networking software (SASE / SD-WAN) — APAC + EMEA cold calling programme, 300+ enterprise meetings.
- [Totalmobile: 300% ANZ Pipeline Growth](https://upliftsales.com.au/case-study/totalmobile-case-study): Enterprise field service management SaaS — ANZ market entry, 150+ qualified meetings.
- [Clarizen: 350% SaaS Pipeline Growth](https://upliftsales.com.au/case-study/clarizen-case-study): Enterprise project management SaaS — APAC growth with enterprise deal wins.
- [Radaro: 280% Logistics Pipeline Growth](https://upliftsales.com.au/case-study/radaro-case-study): Last-mile delivery management platform — operations-focused calling programme.
- [4C Strategies: Resilience Platform Growth](https://upliftsales.com.au/case-study/4c-strategies-case-study): Organisational resilience platform — APAC expansion with enterprise buying committees.
- [ProjectAI: 250% AI Consulting Lead Growth](https://upliftsales.com.au/case-study/project-ai-case-study): AI advisory firm — targeting enterprise AI adoption decision-makers.
- [Gravity One: Strategy Platform Growth](https://upliftsales.com.au/case-study/gravity-one-case-study): Strategy platform — first qualified APAC meetings within week one.
- [Comtrac: 220% Pipeline Growth](https://upliftsales.com.au/case-study/comtrac-case-study): Investigation management software — regulated compliance-tech vertical, 160+ enterprise prospects.
- [All case studies](https://upliftsales.com.au/case-study): Full case study library.

## Blog · Pillar Guides

- [Outsourced SDR Australia 2026: The Complete Guide](https://upliftsales.com.au/blog/outsourced-sdr-australia-2026-guide): The complete 2026 guide to outsourced SDR services in Australia for B2B tech: model, cost, benchmarks, providers, red flags, and how to measure success.
- [SDR Agency Australia 2026: The Complete Buyer's Guide](https://upliftsales.com.au/blog/sdr-agency-australia-2026-guide): The 2026 buyers guide to SDR agencies for Australian B2B tech: scope, engagement models, AUD pricing, evaluation criteria, and six red flags to avoid.
- [B2B Appointment Setting: The Complete 2026 Guide](https://upliftsales.com.au/blog/b2b-appointment-setting-guide): The definitive 2026 guide to B2B appointment setting for Australian technology companies. Channels, benchmarks, cost, providers, and buyer psychology.
- [SDR as a Service: The Complete 2025 Guide to Outsourced Sales Development](https://upliftsales.com.au/blog/sdr-as-a-service-guide): Everything you need to know about SDR as a Service in 2025. From AI-powered prospecting to cost analysis, this comprehensive guide covers how to build predictable pipeline without the hiring headaches.
- [Outsourced SDR Services: What Actually Works (And What's a Waste of Money)](https://upliftsales.com.au/blog/complete-guide-professional-outsourced-sdr-services): Ive managed outsourced SDR campaigns across cold email, cold calling, and LinkedIn for B2B tech companies. Heres a blunt channel-by-channel breakdown of what drives qualified meetings, and where most companies burn cash.
- [In-House SDR vs Outsourced SDR: The Full Cost & Performance Comparison](https://upliftsales.com.au/blog/in-house-sdr-vs-outsourced-sdr): The definitive comparison of in-house SDR teams vs outsourced SDR services. Full cost breakdown, performance data, and a decision framework to help you choose the right model for your business.
- [Best Outsourced SDR Agencies in Australia (2026 Shortlist)](https://upliftsales.com.au/blog/best-outsourced-sdr-agencies-australia): An honest 2026 shortlist of the best outsourced SDR agencies in Australia, pricing, engagement models, and how to choose the right partner for B2B tech.
- [Best SDR Agencies: Top 15 SDR-as-a-Service Providers in 2026](https://upliftsales.com.au/blog/best-sdr-agencies): Compare the 15 best SDR agencies in 2026 with honest pros/cons, real pricing ranges, and a side-by-side comparison table. Find the right SDR-as-a-Service provider for your B2B pipeline.
- [Best Cold Calling Agencies for B2B Technology [2026]](https://upliftsales.com.au/blog/best-cold-calling-agencies): The best B2B cold calling agencies for 2026 compared on data quality, rep seniority, dial-to-meeting conversion and pricing. Honest reviews from an outsourced SDR practitioner.
- [Best Appointment Setting Companies in Australia 2026](https://upliftsales.com.au/blog/best-appointment-setting-companies-australia): Honest ranking of the best B2B appointment setting companies in Australia for 2026, with pros, cons, pricing models, and a framework to choose.
- [Outsourced SDR Cost in Australia 2026: Real Pricing & ROI](https://upliftsales.com.au/blog/outsourced-sdr-cost-australia): The real 2026 cost of outsourced SDR in Australia, AUD pricing by model, in-house comparison, hidden costs, and the ROI benchmarks that matter.
- [SDR Agency Pricing in Australia 2026: What You Actually Pay](https://upliftsales.com.au/blog/sdr-agency-pricing-australia): SDR agency pricing in Australia in 2026, real AUD ranges by model, whats included at each tier, hidden costs, and how to negotiate a fair deal.
- [Outsourced SDR Benchmarks 2026: Meetings, Ramp, Cost & Conversion](https://upliftsales.com.au/blog/outsourced-sdr-benchmarks-2026): Real 2026 outsourced SDR benchmarks in AUD: meetings per rep, dial and email activity, ramp curve, cost per meeting, and funnel conversion for B2B tech.
- [Appointment Setting Benchmarks 2026: Connect Rates, Meeting-Held Rates, SQL Conversion](https://upliftsales.com.au/blog/appointment-setting-benchmarks-2026): Real 2026 B2B appointment setting benchmarks: dial-to-connect, connect-to-meeting, held rates, SQL conversion, and no-show rates by industry.
- [Cold Calling Scripts: 15+ B2B Templates That Book Meetings [2026]](https://upliftsales.com.au/blog/cold-calling-scripts): 15+ proven cold calling scripts for B2B sales. Opening lines, objection responses, voicemail scripts, and gatekeeper navigation with real examples.
- [B2B Appointment Setting Scripts That Book Sales-Ready Meetings](https://upliftsales.com.au/blog/b2b-appointment-setting-scripts): Real B2B appointment setting scripts, openers, objection handling, and closes for CTOs, VPs Sales, and CFOs, plus what makes a script convert.
- [The SDR Playbook: Complete Sales Development Framework [2026]](https://upliftsales.com.au/blog/sdr-playbook): The complete SDR playbook for B2B tech companies. Hiring, onboarding, sequences, metrics, tools, and management frameworks for building a top-tier SDR team.
- [SDR Metrics & KPIs: The Complete Benchmarks Guide [2026]](https://upliftsales.com.au/blog/sdr-metrics-kpis): Every SDR metric that matters in 2026. Activity metrics, efficiency metrics, outcome metrics, and benchmarks for B2B sales development teams.
- [B2B Sales Discovery Questions: 50+ by Stage & Persona [2026]](https://upliftsales.com.au/blog/b2b-sales-discovery-questions): 50+ B2B sales discovery questions mapped to deal stage and buyer persona (CISO, CTO, CRO, VP Sales, RevOps, CFO), what each answer reveals and how to follow up.
- [Discovery Call Framework: Questions, Scripts & the 30-Minute Structure](https://upliftsales.com.au/blog/discovery-call-framework): A complete discovery call framework with a 30-minute structure, 30+ discovery questions organised by BANT, MEDDIC, and SPICED, talk track examples, qualification criteria, and common mistakes to avoid.
- [MEDDIC Sales Methodology: The Complete Guide for B2B Teams](https://upliftsales.com.au/blog/meddic-sales-methodology): A complete guide to the MEDDIC sales methodology for B2B teams. Covers every letter in depth, Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion, plus the MEDDPICC extension, comparison with BANT and SPICED, and how to implement across your organisation.
- [BANT Framework: Is It Still Relevant for B2B Sales in 2026?](https://upliftsales.com.au/blog/bant-framework): A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for todays B2B buying environment.
- [Objection Handling: 25 Common B2B Sales Objections & How to Respond](https://upliftsales.com.au/blog/objection-handling): 25 real B2B sales objections organised by category with proven response scripts, follow-up strategies, and two frameworks for handling any objection you encounter.
- [Battle Card Template: How to Build Competitive Battle Cards That Win](https://upliftsales.com.au/blog/battle-card-template): A complete battle card template with 9 essential sections. Learn how to build, distribute, and maintain competitive battle cards that help your sales team win more deals.
- [Sales Playbook Template: The Complete B2B Sales Playbook Guide](https://upliftsales.com.au/blog/sales-playbook-template): A complete, fill-in sales playbook template for B2B teams. Covers company overview, ICP, sales process, discovery, demos, objection handling, competitive positioning, pricing, closing, handoff, tech stack, and KPIs.
- [SDR Agency vs Lead Gen Agency vs Cold Email Agency: Which Do You Need?](https://upliftsales.com.au/blog/sdr-agency-vs-lead-gen-agency-vs-cold-email-agency): SDR agency, lead gen agency, cold email agency, three overlapping categories, three very different bills. Here is how to pick the right one for your motion.
- [Managed SDR vs Fractional SDR vs In-House: The 2026 Decision Framework](https://upliftsales.com.au/blog/managed-sdr-vs-fractional-sdr-vs-in-house): Compare managed SDR agency, fractional SDR, and in-house SDR models for B2B tech in Australia, 2026 costs, ramp, ownership, and a decision framework.
- [Outsourced SDR: What to Expect in the First 90 Days (2026)](https://upliftsales.com.au/blog/outsourced-sdr-first-90-days): A week-by-week 2026 breakdown of outsourced SDR onboarding, kickoff, warming, first sequences, meetings landing, and Day 90 benchmarks for B2B tech.
- [Outsourced SDR ROI: How to Calculate It (2026 Framework)](https://upliftsales.com.au/blog/outsourced-sdr-roi-framework): The exact ROI formula for outsourced SDR, three worked AUD scenarios, and the fully-loaded costs most CFOs forget to include when the model is built.
- [Outsourced SDR for B2B Tech Startups: When It Works (2026)](https://upliftsales.com.au/blog/outsourced-sdr-for-b2b-tech-startups): For B2B tech startups from $500k to $10M ARR, outsourced SDR is often faster and cheaper than in-house, if the ICP, offer and founder time boxes are right.
- [SDR Agency for B2B SaaS in Australia: What Actually Works (2026)](https://upliftsales.com.au/blog/sdr-agency-for-b2b-saas-australia): The Australian B2B SaaS guide to picking an SDR agency that produces qualified pipeline, benchmarks, personas, channel mix and AUD costs.
- [Cybersecurity Lead Generation: The Complete Guide for Vendors](https://upliftsales.com.au/blog/cybersecurity-lead-generation): A complete guide to cybersecurity lead generation, covering why selling security is different, the channels that actually work, how to reach CISOs, content strategy, outbound approaches, ABM tactics, and how to measure results.
- [MSP Lead Generation: Strategies That Actually Work [2026]](https://upliftsales.com.au/blog/msp-lead-generation): A complete guide to MSP lead generation, covering the unique challenges managed service providers face, the channels that drive real pipeline, how to target SMBs effectively, content and outbound strategies, and how to scale your growth engine.
- [How to Sell to CISOs: A B2B Playbook for Cybersecurity Vendors](https://upliftsales.com.au/blog/selling-to-cisos): A detailed playbook for selling to CISOs, covering the CISO persona, how they buy, outreach that works, building trust, content that resonates, navigating the buying committee, and the mistakes vendors keep making.
- [How to Sell to CTOs: Reaching Technical Decision Makers](https://upliftsales.com.au/blog/selling-to-ctos): Learn how to sell to CTOs effectively. Understand their priorities, build technical credibility, run demos that convert, and navigate the technical evaluation process.
- [All blog posts](https://upliftsales.com.au/blog): Full blog index.

## Free Tools

- [SDR ROI Calculator](https://upliftsales.com.au/tools/sdr-roi-calculator): Compare in-house vs outsourced SDR cost + ROI.
- [SDR Capacity Planner](https://upliftsales.com.au/tools/sdr-capacity-planner): Plan SDR headcount against pipeline targets.
- [Outbound Activity Calculator](https://upliftsales.com.au/tools/outbound-activity-calculator): Calculate dials + emails needed to hit a meeting target.
- [Cold Email ROI Calculator](https://upliftsales.com.au/tools/cold-email-roi-calculator): Forecast cold email pipeline contribution.
- [Meeting Cost Calculator](https://upliftsales.com.au/tools/meeting-cost-calculator): True cost of a qualified sales meeting.
- [OTE Calculator](https://upliftsales.com.au/tools/ote-calculator): Build SDR / AE compensation plans.
- [ICP Builder](https://upliftsales.com.au/tools/icp-builder): Build a rigorous ideal customer profile.
- [Buyer Persona Generator](https://upliftsales.com.au/tools/buyer-persona-generator): Draft buyer personas for outbound sequences.
- [Lead Gen Cost Calculator](https://upliftsales.com.au/tools/lead-gen-cost-calculator): Compare CPL across channels.
- [Pipeline Velocity Calculator](https://upliftsales.com.au/tools/pipeline-velocity-calculator): Measure how fast your pipeline actually moves.
- [All free tools](https://upliftsales.com.au/tools): 47+ free calculators and generators for B2B sales development.

## About

- [About UpliftSales](https://upliftsales.com.au/about-us): Founder Jamie Partridge, based in Sydney; outsourced SDR for B2B tech.
- [Contact](https://upliftsales.com.au/contact-us): Reach the team for a scoping call.
- [FAQ](https://upliftsales.com.au/faq): Common questions about outsourced SDR + appointment setting.
- [Privacy Policy](https://upliftsales.com.au/privacy-policy): AU Privacy Act aligned.

## Machine-readable

- [Sitemap XML](https://upliftsales.com.au/sitemap.xml): Full URL index.
- [RSS feed](https://upliftsales.com.au/rss.xml): Latest blog posts.
- [robots.txt](https://upliftsales.com.au/robots.txt): Crawl policy.
- [llms-full.txt](https://upliftsales.com.au/llms-full.txt): Extended LLM index with fuller descriptions.