Clarizen are a leading PPM software provider (recently acquired by Planview), who help companies manage their projects including scheduling, resource management and document management.
Problem
Clarizen approached us with the need to generate more sales qualified leads in the APAC region to service their VP Sales and ultimately close more deals and win more logos.
The alternative to working with an agency to generate these leads for Clarizen was to hire a full time SDR which would require recruitment efforts, ramp up periods and with no guarantee of success.
With a very talented VP Sales, the problem Clarizen had was not having enough highly qualified leads entering in the top of the funnel to be converted into opportunities and ultimately deals won.
Solution
We worked with Clarizen to fully understand their service offering and who would be their ideal type of accounts/ decision makers for them to sell to.
The onboarding process involved talking through previous deals they had won and if/how we can replicate these deals for them, including which industries the companies were in and also what the job titles of the buyers were.
We identified companies of 75+ employees within various industries such as retail, manufacturing, logistics etc being good targets.
The main decision makers for Clarizen were project leaders such as Heads of PMO and Project Directors, good targets were also companies who were looking to set up a Project Management Office function.
Result
We successfully introduced Clarizen to multiple project leaders in target accounts across nearly all verticals including but not limited to Government, Healthcare, Financial Services, Retail, Manufacturing, Energy etc.
Through out engagement we uncovered numerous high value opportunities and ultimately helped Clarizen close multiple deals worth over $50k in recurring revenue, and importantly we helped grow their APAC presence and win new logos.
