For any company to sell their products/services, they need to generate qualified sales leads. The job of a Sales Development Representative in an organisation is to organise qualified sales meetings through cold calling, email and social outreach. In this article we will provide some guidance on how you as an SDR or your SDR team …
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Is cold calling effective? Cold calling can be a highly effective way to reach out to potential clients and generate leads in the high-value technology sector. However, with the cost of acquiring a customer being higher in this industry, it’s crucial to make the most out of every call. Here are seven tips to help …
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‘We’ve been burnt in the past’ Unfortunately it is very common for technology companies to have had bad experiences with lead generation agencies in the past, and this can make it difficult for them to trust a new partner to get the job done for them. In this article we explore some lead generation red …
The technology sales process can be a complex and nuanced endeavor, but by breaking it down into a series of clear steps, you can increase your chances of success. In this article we detail A Step-by-Step Guide to the Technology Sales Process. Step 1: Identify your target market The first step in any sales …
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Artificial intelligence (AI) is changing the way businesses generate leads, especially in the technology industry where competition is tough and the pace of innovation is fast. Companies are turning to AI to gain a competitive edge in lead generation. In this blog post, we’ll explore the impact of Artificial Intelligence (AI) on Lead Generation for …
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